Software Marketing Agency: Top SEO/GEO & PPC Services
Results-driven software marketing specialists.
No contracts. No fine print. Just results.
19 Target Keywords Now on Page One of Google
“After every call, we talk internally
and always say, we love those guys.”
B2B Marketing Director
We Are a Bull-S*%t Free B2B Software Marketing Agency
- SEO/GEO and advertising experts for software and SaaS companies
- 100% in-house, never outsourced digital marketing services
- Launch your future-ready campaign today
Shine a Spotlight on Your Software with Our Tested Marketing Services Services
We all know that effective digital and web marketing is critical to the success of your software product. But finding a software marketing agency that understands how to market your B2B product to the right audience in an AI-driven world is crucial to the success of your bottom line.
You want to improve customer engagement, develop and nurture leads, and achieve a better ROI—you need an SaaS marketing agency that can grow your digital presence internationally using a full suite of web marketing services that are catered to your industry.
Our B2B internet marketing agency leverages the power of search engine optimisation, generative engine optimisation, and PPC to help bring software brands out of the shadows and into the limelight.
We specialise in creating digital strategies for software, technology, and IT companies because we know and love tech, and we want to help like-minded geeks achieve results with…
- B2B SEO with integrated large language model optimisation techniques
- Paid media for instant results, better ROI, and lower CPLs
- Content creation to maximise visibility in search and answer engines
Why SEO Is Still the Most Important Digital Marketing Strategy for B2B Software in the Age of AI
A successful software marketing campaign requires positive brand exposure. Depending on what your product is and who your customers are, your marketing strategy will vary, but what’s absolutely essential is a fully optimised website.
Yes, even as generative AI tools like ChatGPT are gaining momentum and changing search behaviour, Google is still lightyears ahead of GenAI in terms of daily search queries. And since AI crawlers lean heavily on organic search tactics to surface online content for their answers, an SEO and GEO integration is now more important than ever.
Why Is SEO for Saas, IT, and Technology Companies So Important?
SEO is nothing new, and if you’ve been working closely alongside your web team, you’re probably well aware of the term and have at least a basic knowledge of what it means. But if not, SEO is the practice of optimising your website to improve its Google rankings and increase site traffic.
Now, thanks to the changing nature of search and the increase in zero-click searches, it’s getting harder and harder to rank. And don’t forget:
Your B2B software company is likely fighting against tech giants, mid-size organisations, and brand-new startups alike—both in search engines and generative AI systems. No matter how good your service or product is, your real-world authority may not be reflected in your rankings if your SEO/GEO game isn’t as strong as others.
Google’s monopoly of the search engine market pretty much dictates the entire SEO industry. Your site will be put through the ringer and tested against hundreds of algorithms before Google decides where to rank you. And even then, your page may not get a click if the user gets what they need from a Featured Snippet or AI Overview. These algorithms aren’t based on your real-world authority, so even though you really are the best CRM platform software, your site still has to play by Google’s rules.
A single query can pull up tens of millions of search results in one second. There are over half a million new websites created every day, which means the supply of search results is exponentially higher than the number of daily queries for the same search term. The only way your site will ever stand out is to work with a B2B SEO agency to develop a solid data-backed organic search strategy that gets you seen in front of decision-makers.
Geeky Tech’s B2B Software SEO Services
Our tried-and-tested SEO/GEO techniques have helped triple and even quadruple our clients’ page-one rankings and lead to exponential growth.
If your software website isn’t supporting your lead generation efforts and increasing your MRR, it’s probably not reaching your target audience. Our software marketing agency diagnoses your site’s traffic woes with a complete audit and review of your keywords, technical set-up, content, on-page SEO best practices, and off-page authority. We use this information to tailor and launch a data-driven B2B SEO campaign.
We’ll turn your placeholder website into your greatest digital sales tool by raising awareness of your brand. Boost your page-one rankings, drive high-quality traffic, and make your domain a subject-matter authority in the eyes of Google.
- Website audit and review
- Keyword research, competitors analysis, and strategy
- On-page and technical SEO using our 100+ point checklist
- Off-page SEO to boost authority and credibility in search engines and AI
- Tailored SEO/GEO content briefs for maximum impact
- In-house content writing and optimisation to dominate keywords
- Setup of web tracking and analytics tools
- Ongoing management
Geeky Tech’s Paid Advertising Services
By utilising intelligent and highly targeted ad campaigns, our Geeks work smarter, not harder.
Optimising your site for organic growth is always the best long-term strategy. Unfortunately, its magic takes three to six months. When you want faster (even immediate) results, paid advertising is the best way to start seeing instant traffic.
It also supports your SEO efforts by giving you a better understanding of exactly who your customers are and how they behave on the internet. Our Geeks can create a campaign that really grabs your target audience’s attention and draws them to your site with effective messaging.
- Results start pouring in immediately while you wait for SEO/GEO to pick up steam.
- The right data-driven campaign has a high ROI.
- You can target more customers who are ready to buy.
- Data collected from marketing campaigns can give you better insights into your SEO strategy and can bolster your organic marketing efforts.
- You can get started on any budget.
Our B2B marketing services include the most profitable paid media channels, including the geekiest form of paid advertising: programmatic display.
Launch your next software ad campaign with geeky confidence. Get your free paid media audit today.
Why Invest in SaaS Content Marketing Campaigns for AI Visibility?
High-quality SaaS content marketing supports both traditional SEO and emerging AI search trends.
A strategic content strategy will sustain your traditional organic search efforts while also helping your brand earn mentions and citations in AI-generated answers.
By focusing on straightforward, valuable, and trustworthy content, you not only meet the needs of decision-makers at every stage of their journey—but also increase the chances your brand is surfaced by both search engines and generative AI tools.
Content (as well as context) is still king—not just for SEO performance, but for brand recognition and credibility across the new AI-driven digital landscape.
Ready to Work With Our Top Digital Marketing Agency?
Geeky Tech is the #1 data-driven marketing agency for software brands in the UK. Our digital marketing experts have many years of industry experience, and we’re pretty obsessed with tech. Call it a side-effect of spending so many years down the SEO rabbit hole.
If you’re a marketing manager of a B2B software company, you probably speak a little Geek yourself.
When you partner with us, you’ll get to work with a team of SEO specialists, AI enthusiasts, data scientists, advertising gurus, social media mavens, and people whose experience is so diverse, their hyphenate job titles would far exceed the recommended word count of this page.
Hurry! Our calendar is filling up fast. Schedule your free review before it’s too late!
Frequently Asked Questions
Personalisation
We’ve moved beyond adding the subscriber’s name at the top of an email newsletter. Thanks to artificial intelligence and marketing automation, the trend has shifted towards content hyper-personalization. What does that mean? Software marketing firms are adopting AI to automate personalisation for customer segments in content, email templates, and much more. AI is just getting started, so you can expect to see many more tools coming down the pipe.
LLM-Friendly Pages
People’s search behaviour is changing. Users are engaging with AI platforms like ChatGPT, Google AI Overviews, and Perplexity more and more every day. LLM-friendly content focuses on quality and helpfulness, and tends to be more conversational in nature. Understanding user intent is the secret to nailing this strategic marketing channel.
If you’re already engaging with a marketing agency, streamlining your content for both search and answer engines will expand your reach into new channels without expanding your budget.
Online Courses & Webinars
Thanks to the increasing popularity of virtual learning, online courses are really popular, and it’s content marketing gold. There’s really no downside to developing your own courses—you get to showcase your software company’s expertise, create a whole new revenue stream, and give your customers real and tangible value.
To keep your customers engaged, make your courses interactive with forums, teacher office hours, and chats.
Interactive Content
Your customers are more likely to stay on the page if they have something to do. We’re seeing a growing trend in interactive content, which can be branded, relevant, and helpful. Animated infographics, calculators, and gamified content—all of which have been typically more relevant in the B2C market—are making their way over to the B side.
Email Newsletters
Email marketing is one of the top strategies for B2B companies. Company emails are highly effective ways to nurture your leads. In fact, almost one-third of marketing companies say that email newsletters are the best way to make sales.
Branded Shows
Video, radio, and podcast shows are here to stay. Your customers are tuning and listening in to branded B2B podcasts and YouTube channels. Podcasts are especially effective at connecting intimately with your prospective clients and giving them an intimate look at how your business operates.
About 70% of your target audience will watch videos as part of their buying journey. Capitalising on how your customers conduct their research is key to expanding your digital presence.
- Follow our on-page SEO best practices so your pages can rank in Google.
- Content should be readable and formatted into bite-sized chunks for better readability.
- Consult with SEO specialists who can produce content briefs to help you better understand what keywords and long-tail key phrases to use to improve your SEO/GEO.
- Make sure your content is grammatically correct and free from spelling and syntax errors.
- Follow a content style guide to ensure consistency and correctness.
- Don’t forget to include a colourful call-to-action.
- Make your content shareable.
- Follow our on-page SEO best practices so your pages can rank in Google.
- Content should be readable and formatted into bite-sized chunks for better readability.
- Consult with SEO specialists who can produce content briefs to help you better understand what keywords and long-tail key phrases to use to improve your SEO/GEO.
- Make sure your content is grammatically correct and free from spelling and syntax errors.
- Follow a content style guide to ensure consistency and correctness.
- Don’t forget to include a colourful call-to-action.
- Make your content shareable.
Before internet marketing, finding customers consisted of casting a wide net, catching as many fish as possible, and hoping that some of those fish were a good catch.
But now, marketing agencies have scores of data and online tools to help them find who our customers are and how they use the internet. This data gives us a very clear target for our marketing efforts, which lowers costs but makes the game highly competitive
It’s not just knowing who your customers are and where you can find them—it’s also about staying relevant and demonstrating your value to keep your company top-of-mind when the customer reaches the decision phase of their buying journey. We’ve served various B2B SaaS companies and we can tell you that based on available data and our experience, here are the most successful marketing channels today:
- SEO
- Large language model optimisation (LLMO)
- Content marketing
- Paid media
- Video
- Web design
- Webinars
- Email marketing
- Conversion rate optimisation (CRO)
Programmatic display advertising (the other kind of PDA) may sound intimidating, but essentially, it’s a platform that allows us to bid for ad space on thousands of publisher sites.
It also gives us access to third-party data, which allows us to create campaign-specific ads and display them to a highly targeted audience.
Third-party data is the key to programmatic display’s success. It gives us valuable information about your customer demographics and psychographics (opinions, interests, and activities), so that we can focus your ad spend on the customers who are more likely to buy your software product. For example, if you offer an SAP software product, we can target ERP decision-makers by displaying ads on sites we know they frequently visit.
