Extraordinary 745% Traffic Surge with Just an £8k SEO Investment
Geektastic helps companies find the best candidates by building peer-reviewed code challenges for developers.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Geektastic found itself at a crossroads: it needed to attract two distinct audiences, but had no clear pathway to either. We gave its site the full SEO treatment, and within just one year, it became a powerhouse in its niche.
By implementing a dynamic SEO strategy that included laser-focused keyword research, technical SEO, and a powerful backlink approach, we helped Geektastic achieve astounding results that are still paying off years later.
Keep reading to find out how we put Geektastic on the map.
The Challenge
- No defined strategy to target its two distinct audiences
- Website content that wasn’t ranking
- Very little traffic, backlinks, or online presence
- Shoestring budget
In July 2017, Geektastic had launched a platform for a fairly new service that offered technical assessments and code challenges for both sides of the hiring process. In other words, it positioned itself as:
- A source for peer-reviewed coding challenges that hiring managers could use to test their candidates;
- A recruiter for coders to actually create these coding challenges.
Because it was new, Geektastic had no brand authority to speak of. And because it hadn’t determined a strategy to attract its two target audiences, it wasn’t ranking for any search terms that drove coders or hiring managers to its website. Did we mention it only had a £8,000 budget?
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”
CEO & Co Founder
The Solution
- Identified and short-listed keywords that would attract both coders and hiring managers.
- Helped the Geektastic team create keyword-rich content.
- Fixed all technical issues that were affecting Geektastic’s visibility
- Boosted Geektastic’s off-page credibility by creating, claiming, and optimising its social profiles, Google Business page, directory listings, etc.
SEO isn’t rocket science but it does help to work with people who know what they’re doing.
Nothing we did for Geektastic fell outside the scope of the services we’ve been perfecting since the dawn of time, but their two opposing target audiences was a fun challenge to overcome.
Fine-tuning Geektastic’s target keywords turned into a fruitful exercise that yielded them the incredible results you see below.
The Results
Within a year, and on just that small SEO budget, the collaboration with Geektastic led to:
- 900% increase in ranked pages
- 745% boost in new users
- 223% growth in goal completions
Although Geektastic was limited by its own budget, we still helped them get not only “on the map” but on page one of Google, no small feat for such a tiny budget.
See More Results
Key Results
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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