A Case Study in SEO
How We Increased Geektastic's Organic Traffic by 580%
Geektastic helps companies find the best candidates by building peer-reviewed code challenges for developers.
In July 2017, Geektastic was launching a fairly new concept. It positioned itself as a technical assessment and code challenge platform for either side of the hiring process: As a source for peer-reviewed coding challenges that hiring managers could use to test their candidates, and as a recruiter for coders to actually create these coding challenges. It needed to target both…it was targeting neither.
Because it was a new site, Geektastic didn’t have much authority or online presence. It had no mentions, no traction, and very little traffic. There was no off-page SEO to speak of. And because it had not determined a strategy to attract its two target audiences, it wasn’t ranking for any keywords that drove the right people to its website.
In other words, Geektastic’s website needed the full SEO treatment with a solid keyword strategy and off-page optimisation to boost its site authority.
- Researched the search behaviours of coders and hiring managers, and identified the most profitable keywords that would boost Geektastic’s search rankings.
- Helped Geektastic develop keyword-rich content that positioned it as a valuable resource for both target audiences.
- Fixed all technical issues that were affecting Geektastic’s visibility, and utilised the latest on-page SEO techniques to improve user experience.
- Ensured its current website features gave Geektastic the competitive edge it needed to outrank its competitors.
- Boosted Geektastic’s off-page credibility through social profiles, Google Business pages, a citation review, etc.
- Built and optimised a solid online brand profile through backlinks, reviews, mentions, etc. to convert relevant targeted traffic into new business leads.
The Results
A magician never reveals their secrets, so we can’t exactly show you the nitty-gritty details of our strategy, but we’re happy to show you the results of our efforts. The presented graph demonstrates the increase in ranked pages, page-one rankings, and ranked keywords over a period of 10 months starting from the day Geektastic signed up with Geeky Tech.
Click on the legend keys for more viewing options.
And of course, it’s all about client satisfaction.
Here’s what Geektastic thought about the results
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”
CEO & Co Founder - Geektastic
Parallel House, 32 London Road
Guildford, Surrey, GU1 2AB
