A Case Study in SEO
In July 2017, Geektastic was launching a fairly new concept. It positioned itself as a technical assessment and code challenge platform for either side of the hiring process: As a source for peer-reviewed coding challenges that hiring managers could use to test their candidates, and as a recruiter for coders to actually create these coding challenges. It needed to target both…it was targeting neither.
Because it was a new site, Geektastic didn’t have much authority or online presence. It had no mentions, no traction, and very little traffic. There was no off-page SEO to speak of. And because it had not determined a strategy to attract its two target audiences, it wasn’t ranking for any keywords that drove the right people to its website.
In other words, Geektastic’s website needed the full SEO treatment with a solid keyword strategy and off-page optimisation to boost its site authority.
A magician never reveals their secrets, so we can’t exactly show you the nitty-gritty details of our strategy, but we’re happy to show you the results of our efforts. The presented graph demonstrates the increase in ranked pages, page-one rankings, and ranked keywords over a period of 10 months starting from the day Geektastic signed up with Geeky Tech.
Click on the legend keys for more viewing options.
Here’s what Geektastic thought about the results
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”