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A Case Study in SEO, Migration, & Paid Media

484% More Traffic in 12 Months

“We’ve hired many agencies over the years, and I have to say that Geeky Tech continues to surprise us with its results. A big thanks to the team!”

Emily Tippins
Emily Tippins

Chief Marketing Officer, Avantra

Google Search Console: Impressions
Avantra serach console

Data from Google Search Console via Analytics 

Google Analytics: New Users
Avantra results

Data filtered to exclude team IP and Bots

The Results

+ 0 %
Ranked Pages
+ 0 %
Users
+ 0 %
Goal Completions
+ 0 %
Paid Ad Conversions
Who Is Avantra?

Avantra is an industry-leading software solution that provides an AIOp platform for SAP software.

 

We applied our tried-and-tested SEO techniques, and within just 12 months we achieved these amazing results.

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Why Avantra Partnered With Us

When we met with the marketing manager at Avantra, she was looking for a team to help her fix the site’s migration issues. Originally named Syslink Xandria, the site was migrated to Hubspot and rebranded as Avantra. And when it did, the site rankings and traffic had dropped significantly. 

 

There were other agencies involved and they hadn’t gone through the proper pre-migration steps to ensure the move was seamless. It had become a tangled mess. It also had another issue: its site authority. In the real world, Avantra was an SAP authority. It had loads of content about SAP, but the site was too messy for Google to really understand its business, which meant that Avantra wasn’t receiving the reward for its credibility.

 

In short, Avantra needed an agency that could help them resolve its migration problems, increase its site authority, and generate awareness and demand through paid campaigns.

The Geeky Approach

All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority. In this case, we took it a step further by providing Avantra with a full media treatment.

 

Here’s an example of what we did and how we did it:

Keyword Strategy
Technical SEO & UX
Backlink Strategy
Paid Media Strategy
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