A Case Study in SEO, Migration, & Paid Media
484% More Traffic in 12 Months
“We’ve hired many agencies over the years, and I have to say that Geeky Tech continues to surprise us with its results. A big thanks to the team!”
Chief Marketing Officer, Avantra
Data from Google Search Console via Analytics
Data filtered to exclude team IP and Bots
The Results
Avantra is an industry-leading software solution that provides an AIOp platform for SAP software.
We applied our tried-and-tested SEO techniques, and within just 12 months we achieved these amazing results.
Why Avantra Partnered With Us
When we met with the marketing manager at Avantra, she was looking for a team to help her fix the site’s migration issues. Originally named Syslink Xandria, the site was migrated to Hubspot and rebranded as Avantra. And when it did, the site rankings and traffic had dropped significantly.
There were other agencies involved and they hadn’t gone through the proper pre-migration steps to ensure the move was seamless. It had become a tangled mess. It also had another issue: its site authority. In the real world, Avantra was an SAP authority. It had loads of content about SAP, but the site was too messy for Google to really understand its business, which meant that Avantra wasn’t receiving the reward for its credibility.
In short, Avantra needed an agency that could help them resolve its migration problems, increase its site authority, and generate awareness and demand through paid campaigns.
All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority. In this case, we took it a step further by providing Avantra with a full media treatment.
Here’s an example of what we did and how we did it:
- Helped Avantra pair the right keywords with its existing content, and sculpted the content calendar to improve its topical relevance about SAP software.
- Set up a functional tracking system and helped the team understand their analytics.
- Went through our post-migration SEO checklist to see what was affecting the migrated site’s rankings, and made necessary changes.
- Boosted Avantra’s ranking potential by injecting the right keywords onto existing content.
- Used our access to a network of high-ranking technology sites to increase its topical relevance and signal its authority as an SAP expert.
- Created a strong online presence through high-quality backlinks, company mentions, reviews, etc.
- Assessed Avantra’s current paid search advertising campaign results.
- Created ads that generated awareness and demand for its SAP product, then followed up the marketing efforts with a remarketing strategy to drive conversions.
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