$18k SEO & Content Boost: From Zero Enquiries to Demo Requests in 6 Months
District Technologies is an award-winning workplace experience platform
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
District Technologies wanted to improve its online presence with a small budget of $18,000. It was our job to use that limited spending to make a big difference in just a few months.
Using our SEO and content strategy, the business went from having zero enquiries to receiving multiple demo requests per month. We tripled its website traffic and helped it achieve 30 page-one rankings using nothing but great content and the right keywords.
The strategy proved to be so effective that the website continues to perform well three years later
Read on to discover how we transformed the company’s digital marketing landscape and unlocked its potential for growth.
The Challenge
- A very limited budget for SEO and digital marketing
- An underperforming—and unoptimised—website that generated no leads
- An unidentified target audience
- A new developing and evolving market
District Technologies, operating in a dynamic and constantly evolving market, faced the challenges of an underperforming site and zero web enquiries. They were eager to identify their target audience, optimise their website and revolutionise their online presence—creating an engaging, captivating website that would attract and resonate with potential customers.
However, they had only $18,000 as their marketing budget. They also hadn’t identified their target audience. And, the keyword they wanted to target had no search volume at all.
The Solution
- We identified and refined the target audience and market
- We could see “Tenant Experience” was an emerging term within the industry, but at the time the data showed little to no searches
- We identified transactional variations of the search most likely to lead to MQLs and SQLs. For example, “tenant experience app”, “tenant experience software” and “ tenant experience platform”
- But, we needed keywords with data so we knew we could be driving traffic immediately. we identified practical, relevant transactional keywords such as:
- “technology for property management” & “property management technology”
- “workplace experience app”& “workplace experience platform”
- “smart building app” & “smart building platform”
- “tenant engagement software” & “tenant engagement platform”
- “office building app”
- We also trained District Technologies' marketing manager, Hannah, in SEO skills for self-sufficiency. We provided templates to create optimised content by swapping out keywords, to make her work easier in the future.
“We’ve gone from never having any organic web enquiries to acquiring clients and receiving multiple demo requests within a couple of months of the new site going live! I couldn’t be happier with the results!”
Marketing Manager at District Technologies
The Results
In just a few months, District Technologies experienced a remarkable transformation. The business started receiving multiple demo requests and acquiring new clients.
The website achieved a staggering 1200% increase in page 1 rankings, a 443% surge in users, and a 267% growth in goal conversions.
Impressively, the website’s performance has remained strong even three years later, showcasing the long-lasting impact of a well-executed optimisation strategy.
- Multiple demo requests and new clients in a few months.
- 1200% increase in page 1 rankings.
- 443% increase in users.
- 267% increase in goal conversions.
- Website still performing well three years later.
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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