SEO Boosts Bottom Line By 9%, Unlocks Global Success, and Attracts New, Repeat Customers
Process Parameters manufactures and distributes a range of industrial temperature sensors, and is a distributor of Optris infrared sensors and thermal imaging cameras.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Process Parameters was (and still is) a leading UK manufacturer of temperature sensors, but in the digital world, it had zero authority or online presence.
We accepted the challenge of making the brand a global name by doing what we do best: organic search optimisation. Our Geeks crafted a tailored e-commerce website with a focused keyword strategy, optimised web pages, and an enhanced backlink strategy.
The result? Thousands of site visits every month and 9% yearly increase of the company’s bottom line.
Scroll down to find out how we helped Process Parameters get on the digital map.
Google Analytics data demonstrating the increasing trend of user sessions over a period of 14 months
The Challenge
- No online authority despite its decades in business.
- Messy site structure and products listed on blog pages with no option to buy.
- Valuable content that wasn’t optimised or spread across different kinds of pages.
When the team at Process Parameters asked for our help, they had already spent the last 16 years building a name for their UK manufacturing facility.
But their reputation existed only in the real world, and despite wanting to expand their reach through online sales, they had no idea how to make their website work for them. To top it off, their existing site was a confusing web of tangled pages that confused the customer and made it practically impossible to find anything.
The business needed a team to fix its existing site problems and to set it up for SEO success.
“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”
CEO and Founder - Process Parameters
The Solution
- Helped the client understand the ideal customer and their search intent in order to separate transactional from informational terms.
- Identified a very focused set of highly focused keywords that would attract the target audience.
- Simplified the site structure by separating product pages from informational pages, making it much easier for customers to find and shop.
- Updated web pages with on-page best practices and user experience in mind.
- Built and optimised its online brand presence and authority by claiming and optimising the company’s online social profiles.
Understanding your customer, what they want, and how they search for it on the internet is perhaps the prequel to all other SEO steps. Just as urgently, however, we knew that stripping down and simplifying the site was going to be just as beneficial to Process’s rankings.
Traffic by Country
Keywords by Country
The Results
Within a year, the collaboration led to:
- 557% increase in ranked pages
- 196% boost in new users
- 111% growth in goal completions
- 9% increase on the bottom line
Our plan worked…as we kinda expected it would. We’re not trying to toot our own horns or anything, but all our SEO tactics are based on years of trial and error, so it was no surprise to us when the folks at Process Parameters started seeing real results (you know, the ones that end with happy customers).
Overall site performance demonstrating upward trends. Data source: Ahrefs
Ahrefs data demonstrating upward trend of organic keywords
See More Results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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