B2B Marketing Services
We Are a B2B Marketing Agency
Marketing your product or service to B2B customers requires the help of an experienced B2B Marketing Agency who knows how to reach your target audience and drive sales. B2B digital marketing requires a different set of skills and experience than marketing to B2C customers, so it’s important to work with an experienced agency.Geeky Tech has helped software, IT, and technology B2B customers see a 580% increase in organic site traffic and a 15100% increase in page-one rankings on Google. We know we’ll exceed your expectations with our B2B digital marketing services.
With tested, data-driven search engine optimisation.
With highly targeted advertising campaigns.
With detailed reporting and monitoring tools.
5 Signs You Need a B2B Marketing Agency
We Are a B2B Marketing Agency for Tech
We love working with tech because we’ve spent so much time in the deep end of search engine optimisation that the only people who can speak our language are other Geeks.
Our B2B Marketing Agency Services
- Keyword strategy and development
- Site audit with on-page content optimisation
- Competitor analysis
- Technical (backend) optimisation
- Post-migration optimisation
- Authority building with off-page backlinks.
- Learn more about our SEO services.
- Creative ad copy and design
- Creative calendar
- Google Ads (Search, Video, Shopping, Display)
- Social Media Marketing (LinkedIn, Facebook, Twitter, etc.)
- Programmatic display advertising
- Discover more about our paid advertising for B2B
- Site review with competitor and industry analysis
- Brand consultation
WordPress web migration
- Web planning, design, building
- Pre-launch testing
- Built-in SEO and ad-results tracking
- Web hosting
- Ongoing keyword analysis and strategy
- Monthly ad tracking and detailed reporting
- Site maintenance and security monitoring
SEO Is NOT a Thing of the Past
There’s a nasty rumour going around that SEO is dead. This couldn’t be further from the truth—and we’re not the only experts to tell you that.
No, it’s still alive and kicking. So, why do people think SEO is dead? Well, it’s certainly changing.
The Google of today has largely evolved into a discovery tool. Your audience is looking for answers, and B2B marketers have had to adapt from selling a product to educating the customer—and then using that content to sell their brand (kinda like what we’re doing now).
The supply of content is overly saturated compared to the demand. This, plus the increasing use of Google’s Quick Answers (which eliminates the need to even click on a website) has completely shifted site metrics in general.
But that doesn’t mean SEO is dead; it means it’s more important than ever to get it right.
Why SEO Matters to B2B Companies
The purpose of SEO is to turn you into the #1 search result on Google and to make sure your website is the most suitable match for the customer’s query. This not only increases your exposure but it also targets more relevant prospects. That alone should tell you how important it is to have a fully optimised site.
Whether or not your brand is the perfect match for your target audience, the sad truth is that they want instant gratification. Your audience won’t bother spending the time to find you—why would they when they can easily go to competitors that are right in front of them?
The most effective way to achieve long-term page-one rankings and a constant stream of organic traffic is a solid SEO strategy. That’s why it’s so crucial to work with a B2B tech agency that has a proven track record of getting results through SEO. (Read more about our SEO for Technology Companies)
Why Is B2B Marketing Important?
Your B2B customer is looking for a product or service for the company they represent, not for themselves. They have budgets to think about, deadlines to meet, executives to please. They want to deal with vendors that communicate effectively and won’t give them a headache three months down the road.
B2B marketers spend a lot of time at the awareness stage to signal recognition and generate leads. Unlike B2C customers, your B2B target audience will spend more time researching your competitors, trying demos, and considering costs. A B2C customer only has to think about themselves. A B2B customer is making a decision for the company.
Your B2B customer is primarily looking online to find information about products or services. In fact, 89% of all B2B decision-makers use the internet to help them find the vendors they’re looking for. If you’re relying on word-of-mouth to find new customers, you’re missing out on huge potential.
A B2B technology marketing agency knows how to send the right message that speaks both to the individual and the company they represent.
Use your budget wisely and focus your marketing efforts on where your B2B customers are.
Where Are Your B2B Customers?
It’s no surprise that 4 out of 5 B2B social media leads come from LinkedIn. As one of the only social platforms for companies and professionals, buyers are heavily influenced by what they read on LinkedIn.
Almost 85% of B2B buyers use social media as a tool to gather information and hear other opinions about a business’ product or service before deciding to buy.
The most effective B2B marketing channels are:
How to Expand Your Audience Reach with Programmatic Advertising
Let’s say you want your paid ads to cast a wider net to generate brand awareness, but you aren’t sure exactly where to place your ad inventory. Using programmatic display advertising, you can use the information collected from data intelligence agencies to target third-party audience segments.
What are third-party audience segments? User data information collected by these agencies that categorises users based on their demographics or psychographics (opinions, interests, and activities).
The data collected from third-party audiences allows our ad Geeks to target users based on age, location, gender, income, hobbies, political leanings, and much more. For example, if you’re trying to advertise your SAP software solution, you can target ERP decision-makers by placing ads on various websites that they often use at the exact moment they use them.
Using third-party audience segments to create ads can significantly drive up your success rate and lower your ad spend.
A top-quality marketing agency for tech B2B will take a cross-channel approach to expose your brand to customers with tailored and highly targeted content that hits them at each stage of their buying journey wherever they are on the internet.
Contact Geeky Tech’s experts today to find out how we can help you build a well-rounded marketing strategy that reaches your customers wherever they’re searching for vendors.
Our Approach To B2B Organic SEO
Before we even knew what search engine optimisation was really all about, we outsourced our SEO services to a team that initially seemed great. They ranked both us and our customers, and everything seemed hunky-dory…that is, until Google rolled out its next algorithm update.
After that, our rankings started dropping and there was nothing “those SEO guys” could do to fix it. After some nosing around, we were shocked to discover that our outsourced team was also outsourcing their SEO work to another company, and nobody in this story knew what they were doing.
We decided right then and there that if our B2B web marketing agency was going to offer SEO as a service, we needed to learn how to do it ourselves. It was that experience that taught us to test everything we do before we put a price tag on it. Sprinkle that in with a little common sense—no joke, everything we create still has to pass the human test—and that’s how we managed to deliver such staggering results to our customers.
Meet the B2B Tech Marketing Consulting Geeks
We’ve spent a lot of time talking about the benefits of working with a B2B marketing agency. Now’s let’s introduce you to the team Geeks who will be strategizing behind the scenes.
We are an odd bunch of digital marketers, hailing from various parts of the world. Our B2B marketing agency is based near London, but our workforce hails from Turkey, Morocco, Portugal, and various cities in the UK. Although we work closely together on all projects, we’ve taken full advantage of online business tools that allow us to carry out our projects remotely.
We’re a small crew, but we like it that way. It gives us a clear understanding of our responsibilities and is much easier for the client to reach out to the right people.
We aren’t just using the whole Geek thing as a marketing ploy. We really are obsessed with SEO, and as we said before, we take great pains to test our services and use real data to show us what works and what doesn’t.
When you work with Geeky Tech, you’re taking on a partner that has the same goal as you do: getting results.
Are you ready to grow your business with intelligent, data-driven B2B marketing services?