B2B PPC Agency : How to Find the Right One

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“Thanks to Geeky Tech’s work on our organic search optimization, we now outrank our biggest competitor.”

Lee Butz District
Lee Butz

CEO & Founder at District Technologies

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Why Hire a B2B PPC Agency For Your Technology Company?

Do you want your tech business to be seen but don’t want to wait for organic traffic to start building up? You need the right B2B PPC agency to make that happen.


Pay-per-click advertising, commonly called PPC, is one of the quickest ways to get qualified leads… if you do it right. (If done wrong, it’s just a waste of your marketing budget.)


The thing is, how do you know which agency to trust? And, why would, say, a company like Geeky Tech, be the right choice for you?


However, before we start peddling our wares, let’s start with first things first.

What Is PPC for B2B?

PPC ads, also known as Google Ads (which is a bit of a misnomer, as you might know from listening to season one, episode four of SEO Unfiltered), are a form of paid advertising.

You pay for a spot on the search engine results page (SERP), so your ad appears whenever someone searches for a related query. Then, when they click on the ad and go to your website, you pay a certain amount of money to the search engine. 


So, instead of getting traffic organically (i.e. using SEO to show up on the first page of SERPs), you’re paying to push to the front of the queue, so to speak. 


As a tech B2B business, PPC and paid ads can help you get seen by your customers. And, if you plan your ads well, you can optimise them for each stage of the buying cycle.

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How PPC Works

As we said earlier, paid ads and PPC are a form of digital marketing where you can pay to be seen. They are often called Google ads because that is the most favoured platform for this type of advertising (when you have over 90% of the market share, it just makes sense to focus your advertising efforts on the single search engine).

Here’s how it works:

If the searcher clicks on your ad, you pay Google a sum of money—you literally ‘pay per click’. How much you pay for each click, the cost per click (CPC), depends on your campaign cost. 


A good B2B PPC company should be able to help you plan a paid campaign that gets you the best ROI from your PPC ads.

Ben working on strategy for our B2B PPC customers

Should You Go For PPC or SEO?

If you think you need to choose between SEO vs PPC, let us tell you that you might need both. SEO is a long-term strategy, which lays the foundation of your online marketing and presence. PPC, on the other hand, is designed for short-term gains. 

By short term, we don’t mean do it for a month and forget about it. Absolutely not. We mean you will get results quickly but you’ll also need to constantly adapt (and pay).

This strategy is more focused and yields results faster than SEO. Don’t get us wrong—we’ll be the first to tell you that SEO is very important. However, you may have to wait up to six months to start seeing results. If you want to achieve goals while you wait for organic traffic, PPC will get you there. 

Another advantage that PPC has over SEO is that the latter requires customers to be actively searching for the keyword. PPC, on the other hand, can be used to target potential customers when they are simply browsing the web or on social media.


Much like television, radio, and newspaper ads, these paid ads help build awareness of your brand. And, that’s important. 




Because if your customer is searching for a product, they may already have made up their mind. You want to get your brand in front of them before they even know they need it. Then, when they do need it, your name is the first thing they’ll think of.

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Why You Need a B2B PPC Agency

You know your business better than anyone, but you may not necessarily know what you need to create a killer PPC ad campaign. And, that’s okay. However, if you want to use this form of advertising effectively, you need someone who does. That’s why you need a B2B PPC company.


You Pay For Their Expertise

A B2B SEO agency for tech companies, like Geeky Tech, understands your business better than a generic digital marketing agency. And, at the same time, they also have a keen understanding of online marketing and all its forms.

We know we’ve spent a lot of time and effort staying on top of what works and what doesn’t.

As a result, you can let us know what you want to achieve and leave the online marketing strategy, execution, and refinement to us while you focus on your business.

You Get Access to Their Resources

Having the right resources is important for a B2B business. You need certain tools to do your job well, and not having them could affect the quality of your offerings.

It’s the same with PPC advertising.

The thing is, you may not have all the resources you need to launch a successful paid ad campaign. And, do you really have the time to learn how to use them all properly even if you did have them?

We, on the other hand, are a B2B marketing agency that specialises in SEO and paid ads. It’s our bread and butter. We have all the tools and expertise needed to make successful marketing campaigns. And, yes, we know how to use them effectively.

You Benefit From Their Insights

Let’s face it—we’ve been honing our PPC skills for years, by working with other B2B tech companies not unlike yours. We’ve seen what works and what doesn’t. And, because we are completely immersed in this world, we can see opportunities that you might miss.

Just as we can’t match your understanding of your industry, we can confidently say we understand the world of PPC ads better than you do.

You Get Better Ads

Paid ads can give you a better return on your investment than SEO because they are so targeted. However, if you don’t know what you’re doing, you can miss the mark—by quite a margin.

And, we aren’t just talking about the strategy. You also need to use the right language to make people convert. Plus, your PPC ads need to look striking, so they stand out from the rest.

A B2B PPC agency should be able to mix in the right amount of creativity in your strategy, giving you ads that perform better.

In Short, a B2B PPC Agency Gives You Better ROI

As you can see, hiring a PPC agency for your paid ad campaign means you can show your audience creative ads that are designed to convert. We help you identify the right keywords that fit within your marketing budget and give you the most bang for your buck.

Of course, now that you see why you need a PPC company, how do you identify the right one for your needs?


What Should You Look For in Your B2B PPC Company?

Even though there are hundreds and thousands of digital marketing companies around, not all of them will be a good fit for your business. When you’re looking around for a B2B internet marketing agency, here are some features to look for:

How Well They Understand Your Business

B2B tech and SaaS businesses are very different from, say, an accounting firm, or a vehicle leasing company. Consequently, their marketing needs are different as well. The thing is, not all marketing agencies are equipped to tackle the challenges of all these businesses equally.

That’s why you will get better results with the B2B web marketing services of a marketing firm that specialises in tech businesses. We are geeky enough to understand what you do and have the marketing savvy to sell it to those who don’t.

How Proficient They Are in Paid Marketing and All it Entails

We keep talking about how PPC ads can give you nearly instant results, as long as they are being implemented correctly. Because that is a really, really important point. Since these are paid ads, the ROI is essential.

If you’re paying more per click than the returns you’re getting, you end up losing money. Your strategy needs to be super-refined to avoid this.

And, that’s what a good paid-ads agency will give you. This is why you need to check the credentials of any PPC company you are looking to hire.

Knowledge of Keyword Research & Strategy

One of the most important aspects of a killer PPC ad campaign is the keyword strategy behind it. The right keywords can make or break your digital marketing efforts. And, PPC ads are more susceptible to failure since they work so quickly.

Without in-depth keyword research, you may not know what queries your business needs to target. Trust us, we’ve worked with clients who thought they needed to rank for a certain keyword, but our research revealed that that query would not target the audience they’re looking for.

What a person thinks will work and what data reveals can be poles apart, and a B2B PPC agency with experience knows that. So, they make sure that they do their due diligence before they plan your paid ads.

Communication & Collaboration

No matter how well a marketing agency understands your industry, they cannot know your brand as well as you do. And, they cannot know your needs better than you do. So, they need to be talking to you.

At the same time, if you have a question, you shouldn’t need to chase people to get an answer.

That is why you want an agency that communicates with you at every step. If the marketing firm does not get back to you within a reasonable time or won’t give you clear answers, do you really want to work with them?

Social Proof

Every SEO marketing agency will tell you how they are your best possible choice. It makes good business sense not to simply take their word for it. So, how else can you determine if they meet your criteria for choosing a B2B PPC company?

Here’s where social proof helps. What do their customers say about them? Are they happy with the results or do they sound frustrated? When the business talks about its successes, is it in vague terms or do they have numbers and data to back their claims?

In short, can they prove they are as good as they say or are they just good at talking?

Why Choose Geeky Tech as Your B2B PPC Agency

Let us tell you the worst-kept secret ever… we are very good at talking. But, we are equally good at making sure your business is visible to your audience. And, with the amount of thought and research we put into your paid ads, you can be sure they perform well.


In fact, why not book a call with us to discuss your PPC needs—Geek to geek?