Universal Analytics is the version of Google Analytics that nearly every marketer uses to track their site traffic. It was first introduced in 2012 and

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Remember back in the day when the extent of your need-to-know marketing terminology consisted of words like ‘buyer’ and ‘brand positioning’? While the principles of

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Can you imagine how advanced our society would be if every innovation that was tested and developed by technology geniuses actually achieved mainstream success? It’s