Geeky Tech’s
SEO Migration Services
You worked hard for your traffic. A proper SEO migration makes sure you don’t have to sacrifice that hard work for big change.
When Your Business Needs an SEO Migration
- Did you just acquire another business and need to merge the old and new websites?
- Are you changing your domain name?
- Are you undergoing a major website refresh with new service pages and a content reorganisation?
All these scenarios require a safe and strategic SEO migration to avoid losing the organic traffic and search visibility you’ve worked so hard to win over the last months and years. Geeky Tech has performed successful SEO website migrations for every kind of scenario, and we’re happy to partner with your team to facilitate the transition.
Prevent drops in traffic, tracking loss, and avoidable SEO problems after you migrate your website.
- Migration scoping and strategy
- URL mapping and GSC‑aligned redirects
- Third‑party script documentation
- Pre‑launch script and SEO validation
Ensure your site stabilises quickly and gives you clear visibility into how the migration is performing.
- GSC change‑of‑address and indexability checks
- Live script and redirect verification
- Post‑migration SEO dashboard setup
- Traffic and indexation‑rate monitoring
For new clients who are experiencing traffic loss or issues with SEO and user experience after an existing migration.
- Traffic loss analysis and URL audit
- Redirect‑chain cleanup and 404 fixes
- Post‑launch SEO recovery reporting
How Our SEO Migrations Work
The pre-migration phase covers all the preparations and meetings needed to understand your migration objectives, the full scope of the migration, and any potential problems that could arise.
The post-migration phase covers everything that happens from the moment your migration is launched. This is when we implement all the actions planned during the first phase and monitor and report on the results.
Pre-Migration Phase
Migration Alignment Huddle
As soon as we hear the word ‘migration,’ we assemble our squad and book an SEO website migration overview call.
Who’s invited? You, your development team, and any other third parties or internal teams involved in the process. We hold this meeting before too many decisions are made to pave the way for a better working relationship.
Geeky Tech has a standard set of questions to help us understand what’s going on, which platforms are involved, and your expected timeframe. It’s also a great chance to air your concerns, which we will document for reference later.
Pre-Migration URL Mapping
We want to safeguard your search rankings no matter what happens to your site.
To do that, we create a list of your URLs and prioritise them by traffic volume to give us a better understanding of what pages to keep and which pages can be safely culled or edited. What we end up with is a list of pages and their Google Search Console clicks from the last 12 months (any link with at least one click is included).
Lucky for you, you’re talking to the very same experts who can advise you on how to navigate any major content changes while preserving your SEO rankings.
Third-Party Script Documentation
Forgetting about third-party scripts can cause post-migration nightmares, but we’ve got you covered. We’ll look through your current website for these types of scripts and get the list of any platforms you rely on during our overview call:
- Salesforce
- Hotjar
- Microsoft Clarity
- Hubspot
- Dealfront
- Lead Forensics
- Mouseflow
- Etc.
Since our SEO work relies so heavily on Google Tag Manager, Google Search Console, and Google Analytics scripts, we always make a point of documenting them, but we’ll also include anything else you’ve requested (or anything else we find).
You can bet that everything will be checked on the go-live date to make sure all scripts have been seamlessly carried over from your current site.
Post-Migration Phase
(Applies to domain or website environment changes. Not applicable if absorbing another site. )
If we’ve done our job, your migration won’t be as stressful as moving house, getting a divorce, or something equally as wretched.
There’s a lot happening for you on go-live day, so we only ask that you let us know once you’re live and confirm our logins haven’t changed.
On our end, we’ll ensure those scripts are all present and accounted for and that the site hasn’t been set to noindex (if you don’t already know where this switch is, it’s best to stay ignorant). We’ll also tell Google Search Console if you’ve had a change of address.
If your migration scenario involves a new website, our technical SEO team will, at this point, also perform an SEO audit to make sure there’s nothing wrong with your new baby.
(Applies to all migration scenarios.)
We’ll now check your URL list to see if all that beautiful organic traffic has somewhere to go.
We make sure no 301 chain has been created on your redirected pages, and that all 404 pages redirect to a relevant page. Any pages that still exist can be ignored (if the content has changed, then organic rankings may shift, but we’ll check that in a bit).
This process can take 10 minutes or 10 hours depending on the size of the site and how many URLs have changed.
You might be planning on deleting your old domain once the new domain is live, but that would be a very silly mistake.
Since this is where your redirects live, the old domain still needs to exist. If you delete the site or stop hosting it, the redirects disappear, and all that meticulous work we’ve just done will be for nothing.
Best practices dictate that you’ll need to continue hosting the site and paying for the domain name for at least one year, so make sure this is factored into your budget.
(Applies to all migration scenarios.)
Transparency is one of our founding principles. We want to make sure you have full access to your migration data without having to sift through irrelevant information.
We create a dashboard with a dedicated migration page to show you a timeline of your website, from 90 days pre-migration to 90 days post-migration. We get really granular with the data, so you can track progress daily and see the details that matter.
We work with a tried-and-tested template but will always add or remove items and metrics to suit your migration and the metrics you’re most interested in.
(Applies to all migration scenarios.)
You’ve gone live, and all the tracking scripts and redirects are in place, but our job is far from over.
We now have to check your traffic and rankings for fluctuations, and your new sitemap (assuming it’s new) for its indexation rate. We do these checks at week two, then again at months one, two, and three.
We’ll let you know at these milestone dates how things are going and whether we need to take any extra action to maintain your rankings. We’ll send you a 90-day report showing the final results and, if all goes according to plan, how successful the process has been.
Of course, we’re still available for support after the 90-day milestone, but in our experience, the migration is old news by then.
Who Is Responsible for Your Website Migration Project?
Successful migrations do not flourish in murky waters. If the various responsibilities aren’t ironed out early, we can almost guarantee that problems will arise further downstream.
First of all, who should even be involved in the migration process? Most of the time, we’re dealing with marketing managers and the developers they hired to build their new site. Our migration experts act as consultants in the process. We help both marketing managers and developers understand potential pitfalls and offer another set of eyes throughout the process.
Deciding where pages should be redirected is generally the marketing manager’s job, but we can assist or even do this for you. You probably know your own website better than we do, but we’re more than happy to sense-check your decisions.
Your developers are typically responsible for this job. Since they will have access to the development environment (we stay out of there until launch day) and can implement these early, the changes will be immediate when the new site goes live.
That’s when we check everything and make edits if needed.
Yes, we can do all the redirects, but this is typically slower than having your dev team handle it.
What Happens When an SEO Migration Reveals Gaps in Your SaaS Content?
Because the process of migrating a website shines a spotlight on every product, integration, and pricing URL, you might notice major topical gaps that need to be addressed, or low-ranking content that could use a heavy dose of SEO love.
Partnering with an SEO agency like Geeky Tech means you’re working with the most qualified experts to support your content strategy for better organic search rankings and AI search visibility.
In addition to our migration services, our SEO strategists can run a full content audit to benchmark your SaaS pages against competitors. From there, we’ll identify opportunities for new, optimised content that targets high‑value keywords and topics.
We’ve been successfully helping our SEO clients for many years, and our process keeps getting better. No matter where you are in the migration stage, it’s never too late to reach out. We’ve even helped clients recover their traffic after what can only be described as migration nightmares.
Contact our SEO migration team today to maintain your online visibility.
Website SEO Migration FAQs
Anything that significantly changes a website and can impact its visibility in search engine results would be considered an SEO migration.
Major changes include rebranding, URL restructuring, platform/CMS changes, or content overhauls. The goal of a proper SEO migration is to preserve or optimise search engine rankings and organic traffic during and after the transition.
With so many cooks in the kitchen, it’s crucial to understand who’s responsible for what. In our experience, the key players involved in a migration are the SEO website migration services agency (us), the marketing managers (you), and the developers hired to build the new website, for example.
We see ourselves as consultants in the process; we help both marketing managers and developers understand potential pitfalls and act as another set of eyes throughout the process to give everyone peace of mind.
URL mapping: Deciding where pages should be redirected is generally the marketing manager’s job, but we can assist or even do this for you. Customers tend to know their own website better than a third party, so this would ideally be your domain of influence. In this scenario, we would sense-check the decisions.
Redirects: Typically, this is the developer’s job, since they’ll have access to the development environment (we keep out until the new site is live) and they can implement the redirects early. We then check right after go-live and make edits if required.
We can do this part of the migration, but it would likely be the slower option.
From an SEO perspective, a migration matters because it helps ensure significant website changes don’t negatively impact search engine rankings and organic traffic.
The old domain still needs to exist since this is where the original links live. If you delete the site or stop paying your old hosting provider, the redirects will disappear, which defeats the whole purpose.
You’ll need to continue hosting the site and paying for the domain name for at least one year post-migration to be on the safe side, so make sure this is factored into your budget.
- Overlooking critical aspects like URL mapping, content prioritisation, and timeline management.
- Ensuring smooth communication between SEO, marketing, and development teams.
- Leaving adequate time for thorough testing of the new site.
- Keeping an eye on the post-migration site long enough to track changes and make necessary adjustments.
In a nutshell, mapping old URLs to new URLs during an SEO migration goes as follows (but we don’t recommend doing this without the help of a website migration agency):
Step 1: Create a URL Inventory
List all old URLs from the existing site. This can be done using tools like Google Analytics and Google Search Console.
Step 2: Develop a Mapping Plan
Match each old URL to its corresponding new URL. This can be done based on content similarity, new site structure, or desired redirection path. Your SEO agency can help you.
Step 3: Implement 301s
Use 301s to permanently redirect old URLs to the new ones. This can be done via the .htaccess file (for Apache servers), server configurations, or a CMS plugin.
Step 4: Test 301s
Check that all rerouted links work correctly and lead to the intended new URLs. Tools like Screaming Frog can help verify this.
Step 5: Monitor SEO Performance
After the migration, monitor the site’s traffic, rankings, and crawl errors to ensure the 301s are working as expected, and make adjustments if needed.
Only use the official ‘change of address’ in Google Search Console if the domain has changed. Otherwise, requesting a recrawl of your sitemap (which represents your new URLs and content) is enough.
