Generative Engine Optimisation (GEO) Services
Make your brand part of the conversation on AI engines like ChatGPT, Gemini, Perplexity, Microsoft Copilot, Claude, and more.
What Is Generative Engine Optimisation?
Also known as GEO, generative engine optimisation is the future of digital marketing. A part of your SEO strategy, GEO ensures your content is being used and cited by generative AI engines to answer user queries.
Whereas SEO’s goal is to optimise your site to appear at the top of search engine result pages (SERPs), GEO aims to make your content and brand part of a conversation between your potential clients and their preferred AI engine.
SEO is the foundation GEO stands on, so if you’re already using organic search strategies, take advantage of this complementary digital marketing process to maximise your site’s digital presence.
Integrated SEO strategies with AI-first search for maximum online visibility.
Advanced keyword research to find conversational and long-tail search terms to help AI engines understand and surface your content.
AI-friendly formatting and content layout best practices, designed to attract Google AI Overview and various AI models.
Structured data and technical optimisation to help AI engines find and use your content.
Backlink optimisation to build your online authority and help AI search engines recognise your brand as a trustworthy entity.
How Are SEO and GEO Different?
Category | SEO | GEO (Generative Engine Optimization) |
---|---|---|
Objective | Rank high on search engines | Be included in AI-generated answers |
Optimisation Focus | Keywords, backlinks, technical/site structure | Entity authority, structured content, AI-friendly formatting |
Content Style | Follows on-page SEO best practices; matches user intent | Concise, fact-based, question-led (FAQs, summaries, how-tos) |
Key Metrics | Rankings, traffic, click-through rate | Brand mentions and page citations in AI-generated answers |
Role | Integral to online visibility | Complementary to SEO; increases exposure via AI platforms |
Since 2012, Geeky Tech has been at the forefront of digital marketing innovation. For years, we’ve been assembling a team of world-class SEO Geeks who have been anticipating AI’s influence on organic search, long before ChatGPT went public.
Why choose us?
We’re experts in search
GEO is a new digital marketing practice, and while there are distinct strategies that make it stand apart from SEO, the two should always be integrated. For over a decade, we’ve been helping the world’s best B2B SaaS and tech companies reach their digital marketing goals with more qualified traffic, more conversions, more demo requests, and more sales.
We don’t beat around the bush
Let’s be honest: GEO is relatively new. The industry is still learning, testing, and monitoring how it affects online visibility. And we want you to be there right alongside us as we use these novel approaches to extend your reach. From the get-go, we always promised ourselves never to be those smooth-talking, corporate cool guys who can seduce any company into investing in our services without delivering much value. What you see is what you get, and we’re committed to being as transparent and helpful as possible. We happily share our knowledge about this emerging marketing strategy with our clients because collaboration is never about keeping people in the dark.
We put our money where our mouth is
A huge percentage of marketing teams we work with have been burned in the past by agencies that have dragged them along for months and years, delivering very few results while still charging a high monthly retainer. Our 30-Day No-Quibble Guarantee is designed to ease any misgivings our clients have about our dedication to getting results.
We’re so excited to include GEO strategies as part of our SEO service offering.
Is your business part of the new conversation? We’ll make your site ready for the future of online search behaviour.