Your PPC B2B Lead Generation Campaign Shouldn’t Feel Like a Bad Relationship
Break up with campaigns (and agencies 🤔) that are no longer serving your marketing vision, and bounce back with strategic lead-gen PPC ads.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
PPC Campaigns Designed for Results that Are Quick but Not Dirty
“Competition is tough these days, but don’t worry; your ads will start generating leads soon enough”….sound familiar? If that’s the line your current PPC agency is feeding you these days, we call bulls**t!
Sure, competition is tough, but that’s what strategic PPC lead generation for B2B is for. You don’t want to feel like your advertising budget is a leaking hole. You want to know that every penny of your ad spend is multiplying your SQLs and lowering your cost per lead, and not just paying for your agency to underdeliver.
At Geeky Tech, we have a different approach to digital marketing, and it’s…well, frankly, not that flashy. Even so, we’re actually pretty proud of our no-nonsense, no-fluff, super-geeked-out way of generating leads for your business. We know the most successful B2B PPC strategies are informed by data, experience, and knowledge of the tech and SaaS industries…see what we mean? Not that flashy.
As for the vapid promises, elevator pitches, and “Big picture: where do you see your brand in 5 years?” eye-rolling conversations, we’ll leave that up to the other guys. We’re a bit busy researching the most profitable keywords and narrowing down the best strategy for your next campaign.
What Our PPC Ad Agency Does Best
Paid Search Marketing (SEM)
With precise targeting that can significantly lower your cost per click (CPC), paid ads offer immediate visibility to your website. Leverage real-time insights to adjust your campaigns as you go and maximise your ROI. It just makes sense to sit at the top of the most-viewed list in the world.
Programmatic Display
Use data to deliver ads based on user psychographics and demographics to enhance relevance and engagement. Take advantage of real-time bidding to maximise efficiency and spending. Programmatic display is an effective, scalable solution that works across websites, apps, and devices.
Remarketing
Re-engage users who have previously visited your site but who have yet to convert. Follow these users across other websites, platforms, and search engines, to keep your brand top of mind, increase conversion rates, and improve your budget spend by scooping up those second chances.
Paid Social
Take advantage of where your audience is spending their digital time. Paid social media ads help drive traffic, generate leads, and build brand awareness—all with a little more of a human touch. Not just for B2C after all.
Pre-Roll and Video
Easily capture your audience’s attention through short video ads precisely targeted to ensure your message gets across to the right people. There’s so much you can do with video to creatively hit the right note and boost brand awareness, drive traffic, and increase conversions.
Native advertising
Match the look, feel, and function of the platform your ads appear on. This subtle and “non-disruptive” ad format drives visibility and traffic, and increases conversions, making it an effective lead generation strategy with high-quality content.
Our Secret Sauce for a Killer B2B Lead Generation Strategy
We’re not into flashy gimmicks because we know that the secret to effective PPC campaigns isn’t the ads themselves (well, a sexy ad doesn’t hurt) but the keyword research, strategy, and well, thinking that goes behind them.
That’s why your copywriters and ad designers are only a few knights at the round table.
Here’s how we do it!
Phase 1:
The Setup for Success
Right off the bat, we analyse your business and rival B2B companies within the greater context of your industry, and then get to work establishing your PPC campaign objectives and expected quantifiable results. We also narrow down your target audience and determine their pain points and search behaviours, so that we can start to develop a better idea of what keywords and messaging we can use to solve their problems.
Phase 2:
The B2B PPC Lead Gen Strategy
Working together, we build your long-term campaign strategy while setting up new short-term campaigns designed specifically to attract high-quality leads. At the same time, our Geeks link your keyword strategy to your sales funnel, targeting high-intent terms for lead capture and broader terms for awareness, so every campaign supports a specific stage of your buyer journey.
Phase 3:
Campaign Planning & Budgeting
Next, we plan your campaigns by determining what to promote, where to promote it, and how to allocate your advertising budget. We look at platforms (e.g., Google Ads, LinkedIn, programmatic, etc.) that are most likely going to generate the engagement you’re looking for, and iron out campaign timing and frequency to match budget and buyer intent.
Phase 4:
Ad Specs & Ad Assets Creation
We’ve got all the ingredients to bake this delicious cake, now it’s just a matter of whipping it all together. We develop a comprehensive ad spec sheet using best practices and with all the built-in ad format limitations for copy length and ad sizes. We then create (or help you create, whichever you prefer) compelling ad copy, ensuring that the tone and messaging are on point.
Phase 5:
Conversion Testing & Analytics Integration
Now, it’s time to set up and test conversion tracking to check that your performance data is accurate. This includes installing and verifying all necessary tracking tags, pixels, and event triggers across your website, landing pages, and ad platforms, and making sure form submissions, button clicks, and demo requests are being recorded properly. We also integrate these conversion points with your analytics tools (e.g., GA4, CRM) to ensure your data is aligned with your business goals.
Phase 6:
The Campaign Launch
Ready, set, go! Once we receive final approval from your account management team, we run through a final compliance check on all ad assets to ensure everything meets each platform’s specific policies. Then, based on your campaign strategy, we press the big red launch button on channel-specific campaigns and set up targeting, budgets, ad variations, etc.
Phase 7:
Tracking, Monitoring & Reporting
All data is pulled directly from your existing ad platforms (like Google Ads), but we deliver them in a clearer, more digestible format so that your team knows exactly what’s going on. After your campaign launch, you’ll receive a weekly performance summary, as well as monthly and quarterly reports. These will include essential metrics like click-through rate, cost per click, top keywords/campaigns/ad groups, conversion rates, etc. Based on your ad performance, we’ll make ongoing tweaks to your campaigns to maximise your budget.
Why PPC for Lead Generation Is Important
Brand awareness campaigns get your name out there and make your service offering visible to your target audience. After all, no one really invests in a product or service from an unknown company. With B2B brand awareness campaigns, you’re looking for metrics like views, impressions, and clicks.
Attract High-Quality, Targeted Leads
PPC ads are designed to reach the right people at the right time. With precise audience targeting (like demographics, psychographics, geolocation, etc.), keyword intent matching, and personalised messaging, your lead-gen ads appear in front of B2B decision-makers who are actively searching for solutions like yours—or who have recently engaged with your company.
By carefully choosing who your ads are targeting, you can focus more on prospects that are more likely to convert to paying customers.
Maximise Your ROI with Tailored Strategies
Brand awareness campaigns cast a wider net with the intention of building not only awareness but also credibility and familiarity. While this sows the seeds for a more targeted approach down the road, awareness campaigns have a lower conversion potential because decision-makers aren’t necessarily ready to invest in your brand at that moment (sad, we know).
With lead gen, precision targeting reduces wasted spend, increases lead quality, and improves overall conversion potential—all of which leads to better ROI.
Leverage Your Data to Bolster Other Marketing Channels
Think about all that data and what you can do with it. The insights you gain from lead generation ads—like which keywords convert best, which messaging resonates, and which audiences are engaging the most—can bolster your marketing team’s entire strategy.
From helping you fine-tune your SEO and content topics to recalibrating your emails and social media posts, you’ll have the performance data you need to simply develop better and more effective marketing campaigns.
Optimise Your PPC B2B Ads With Geeky Tech
We’re aware that this isn’t the first PPC B2B lead generation landing page you’ve clamped your eyes on, so we’ll make it quick.
We’ve Achieved Results We Can Prove
It’s one thing to tell you how great we are; it’s another thing entirely to show you that our strategies work; that you’ll be dealing with more demo requests than you’ll know what to do with; that your sales pipeline will be so bloated, you’ll finally know the true meaning of a good problem to have.
And we got the receipts to prove it. Check out our case studies.
We’re Experts in B2B Marketing
And have been for years. Our SEO and PPC advertising services have been the driving force behind major ROI improvements for our customers from across multiple tech and SaaS industries.
We Focus on Moving Qualified Leads Down the Sales Funnel
When you’re launching or promoting your product or service, you don’t want to invest too much time nurturing leads. We’ll research key terms with high transactional value to generate as many leads as possible over the course of your campaign.
We Offer Full Transparency
We’re not going to keep anything from you or speak meep-morp just to confuse you into giving us more cash whilst we do absolutely nothing. We make sure our reporting is as transparent as possible, so you and other decision-makers at your company can make informed decisions.
Advertising Wall of Fame
640% Increase in Conversions in Just 12 Months
“For some months, our leads have tripled.”
Head of Marketing
+1000% More Traffic: How We Helped Duck Creek Pull Off the Most Perfect Acquisition-Type SEO Migration
247% Sessions Increase Amidst Fierce Competition
“We can’t believe what our numbers look like compared to when we first hired them. Thanks team!”
CEO, Chief Scientist & Founder
Get Started on Effective PPC B2B Campaigns
Ready to break up with those pesky ad campaigns that are costing you loads without giving any love in return? We gotchu. We’ll bust out our B2B-focused PPC strategies to help you attract those high-intent leads while reducing your wasted ad spend and boosting ROI. Launch with confidence!
Frequently Asked Questions
Depends on how you measure success. For example, as soon as your ads are visible on Google, Bing, LinkedIn, Facebook, or wherever, you’ll likely start seeing leads click through to your landing pages pretty much immediately. But to be on the safe side, us marketers will typically tell you that three months is the sweet spot.
Why three months? Because that’s the realistic amount of time it takes to launch and test your campaigns and gather enough data to adjust and optimise your ads for the most clicks.
If you’re in the B2B industry, you’re most likely familiar with the most popular ad platforms:
- Google/Bing Search Ads, which appear on search engine result pages above organic results.
- Display ads, which combine text and visuals and appear on a wide variety of platforms, apps, and websites.
- Programmatic advertising, which automates ad placement buying across multiple channels in real time
- Social media marketing, which targets users on any of the social channels using a variety of ad formats
- Video ads, which can be quite lucrative for businesses that use how-to videos to drive awareness and interest
- Native advertising, which makes your ads look more natural to the platform while still driving visibility
Which one is right for your campaign? If you think about where your B2B decision-buyer is spending the bulk of their digital time, it’s probably a little less TikTok and a little more LinkedIn. All that to say, we recommend using ads that are most likely to bring you the greatest amount of success. (Psst! We can help you figure that out.)
It really depends on what your goals are. Not to make it sound like money grows on trees, but if you can swing it, a hybrid approach is really la créme de la créme of digital marketing. Should you be doing SEO instead of PPC? The only way to answer that is to ask yourself what your goals are:
The real thing it boils down to is time and money. PPC is more immediate, but costs more, while SEO is a slow-burner, but ranking doesn’t cost anything.
When you apply a cross-channel approach to your PPC strategy, you’re giving your target audience more opportunities to engage with your brand at various points in their buying journey. For example, you can use search ads to target high-intent leads while using LinkedIn for lead nurturing. Additionally, when leads start seeing your brand everywhere, you reinforce your value proposition, which increases your conversion potential. Using a cross-channel approach also helps you work on short- and long-term goals at the same time. And of course, data, data, data—who doesn’t want more data from more places?
