How Automation Consultants Achieved a Staggering 640% Increase in Conversions in Just 12 Months
Automation Consultants is an Agile and DevOps consulting firm specialising in Atlassian, monday.com, and AppFox managed services.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
Automation Consultants needed to fine-tune its content strategy with high-quality keywords to drive more qualified leads to its website. In just a few short months, we helped the team of B2B consultants find their customers (or, more accurately, the other way around) and increase its number of YoY leads by 69%.
The Challenge
- No keyword strategy to attract the target B2B audience and stay competitive in the industry.
- Not enough optimised pages to rank highly.
- Low volume of backlinks affecting site authority.
When we met with the team at Automation Consultants, their site was already generating a fair amount of traffic—unfortunately, that traffic was coming from the wrong audience. Although its numbers looked great, the site wasn’t really pulling its weight in terms of lead generation.
The marketing team needed a keyword strategy to target the B2B audience looking for Jira and monday.com managed services.
Google Analytics data demonstrating increased conversions.
The Solution
- Research high-value keywords that have the potential to help Automation Consultants rank and attract their B2B target audience.
- Develop a content calendar and give the team the resources they need to produce and create optimised content on a regular basis.
Our keyword strategists first needed to understand how the team’s current content was missing its mark. We researched their competitors and reverse-engineered their highest-ranking pages to see which keywords were being used to attract the type of customers AC was looking for.
On our quest to discover the best way to attract the right kind of traffic, we also looked into its target audience’s search behaviour. Armed with enough research, we developed a list of high-quality keywords and armed the folks at Automation Consultants with a content calendar.
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head Of Marketing at Automation Consultants
The Results
- 640% increase in conversions
- 69% more qualified leads in 2023 Q1 compared to 2022 Q1
CRM data demonstrating boost in incoming qualified leads
Thanks to our intensive work on keyword research and strategy, the quality of site traffic began to change for the better. In just a year (and beyond the recording of the testimonial video), the number of Q1 qualified leads increased by 69%, which means that its website is no longer just a pretty face but a valuable inbound marketing tool.
See more results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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