Automation Consultants is an Agile and DevOps consulting firm specialising in Atlassian, monday.com, and AppFox managed services.
Automation Consultants needed to fine-tune its content strategy with high-quality keywords to drive more qualified leads to its website. In just a few short months, we helped the team of B2B consultants find their customers (or, more accurately, the other way around) and increase its number of YoY leads by 69%.
When we met with the team at Automation Consultants, their site was already generating a fair amount of traffic—unfortunately, that traffic was coming from the wrong audience. Although its numbers looked great, the site wasn’t really pulling its weight in terms of lead generation.
The marketing team needed a keyword strategy to target the B2B audience looking for Jira and monday.com managed services.
Google Analytics data demonstrating increased conversions.
Our keyword strategists first needed to understand how the team’s current content was missing its mark. We researched their competitors and reverse-engineered their highest-ranking pages to see which keywords were being used to attract the type of customers AC was looking for.
On our quest to discover the best way to attract the right kind of traffic, we also looked into its target audience’s search behaviour. Armed with enough research, we developed a list of high-quality keywords and armed the folks at Automation Consultants with a content calendar.
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
CRM data demonstrating boost in incoming qualified leads
Thanks to our intensive work on keyword research and strategy, the quality of site traffic began to change for the better. In just a year, the number of Q1 qualified leads increased by 69%, which means that its website is no longer just a pretty face but a valuable inbound marketing tool.