B2B Account-Based Marketing Agency:
Drive Growth with Targeted ABM
Catch big fish with the right bait. Create high-impact B2B account-based marketing (ABM) campaigns for sustainable results and long-term ROI.
Our Account-Based Marketing Approach
Key Account Insights & Intent Signals
Using firmographic data and competitor benchmarking, we help your sales and marketing teams refine the ideal B2B customer list to maximise your monthly recurring revenue (MRR).
Multi-Channel Campaign Strategy
From highly transactional landing pages to programmatic ads, every campaign we design is highly targeted to reach the right stakeholders with the right messaging.
Content Personalisation
From ads to landing pages, we create cross-channel B2B content to align with the unique needs and pain points of your target audience, no matter where they are on their buyer’s journey.
ABM Campaign Tracking & Monitoring
Using accurate and real-time analytics, we continually fine-tune and optimise your ABM strategies to ensure maximum ROI, and keep you informed of every win along the way with intuitive reporting.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
What Is Account-Based Marketing (ABM)?
ABM is a type of B2B campaign strategy in which marketing and sales teams collaborate to focus on specific high-value accounts as opposed to broader audiences with more general messaging.
A common analogy used here is that you’re fishing with harpoons rather than nets.
When you use ABM, you’re going after key companies that are an ideal fit for your brand. You’ll treat each account with personalised campaigns and tailored content that’s designed to appeal to key decision-makers.
All that to say, your sales and marketing teams will work together to:
- Identify and prioritise key accounts
- Align the ideal customer profile with buying behaviours and pain points.
- Create optimised content to nurture relationships, increase engagement, and close deals
Why Your Tech Business Needs ABM Strategies
The B2B tech and SaaS industry is flooded with competition. So you need to break through the noise, stand out from competitors, and turn ideal prospects into long-term revenue sources. ABM is a perfect fit for B2B tech because it focuses your marketing and sales efforts on the accounts that are most likely to convert—and grow.
The industry has long sales cycles, complex buying journeys, and fierce competition. ABM can help you hit the ground running and reach target accounts with unique and attractive campaigns.
- Shorten sales cycles with focused, relevant messaging
- Increase ROI by spending less on unqualified leads
- Build stronger relationships with decision-makers at key accounts
We helped this DevOps consulting firm achieve a 492% ROI and £195.3K in closed deals in just 10 months.
Why Choose Geeky Tech as Your B2B Account-Based Marketing Agency?
At Geeky Tech, we’re all about creating intelligent strategies based on user intent data and the latest search trends. Our B2B marketing techniques are designed to complement your existing lead generation strategies for high and long-lasting returns.
With our background in SEO and PPC, our unique skillsets are rooted in topic research, user data, and competitor benchmarking. Combined with our experience in B2B technology and SaaS marketing, we bring industry insights and expertise to help you drive business growth.
Frequently Asked Questions
Account-based marketing is a type of strategy with a narrow focus that combines the strengths, skillsets, and objectives of sales and marketing departments. The aim of ABM marketing is to attract specific high-value accounts with the highest potential for revenue and growth.
In practice, that might look a little something like this:
Let’s say you’re a tech company that designs and manufactures smart locks with keyless entry and security cameras all rolled into easy-to-install hardware. Your target audience is short-term letting agencies in and around London.
Rather than create content using general keyword research that appeals to decision-makers in this local industry, you work with sales teams to find specific
letting agencies that meet your ideal customer profile and narrow down and prioritise the accounts with the most potential.
Once you know which accounts you want to target, you’ll then develop a cross-channel marketing strategy with personalised messaging that talks directly to these key account decision-makers. Not only does this foster deeper engagement with your potential clients, but it also speeds up the sales pipeline and maintains better long-term customer satisfaction.
If you’re looking to increase your ROI and build stronger customer relationships, an account-based marketing agency can help. They can bring sales and marketing together to focus on high-value accounts with the highest potential for sales revenue and improved customer lifetime value. Using a combination of experience and user intent data, an ABM agency can help you create efficient and personalised campaigns with high success rates and faster sales cycles.
An account-based marketer should offer a comprehensive range of services to help sales and marketing teams unite to catch the biggest fish. This usually includes account discovery and targeting, multi-channel campaigns with hyper-personalised content, and tech integrations to simplify and improve user data analysis.
To choose the right agency, B2B brands should consider their expertise and experience in your sector. An ABM agency should leave a trail of happy customers in its wake, including case studies and testimonials. When reviewing their services, consider how they approach personalisation and how they measure campaign success. Do they really understand your business and objectives? Do they seem to offer a straightforward path to achieving your goals? To learn more about Geeky Tech’s ABM services, book a strategy call with one of our Geeks.