A Case Study in SEO, Paid Media, and Web Design
When the people at Conidia approached us, they already had 40% market share in their main sector—commercial aviation—but all of their sales were coming from their global distributors. Despite its real-world authority, the website wasn’t optimised properly, so it wasn’t being rewarded by Google with high page rankings.
It had a very clever and unique product: the FUELSTAT® test kits. The testing kits had immense sales potential during the start of the COVID-19 pandemic because when air travel was halted, grounded commercial aircrafts required more frequent testing. The demand for diesel fuel testing kits was also expressed amongst related businesses using backup generators.
In short, not only did the website need a long-term strategy to increase its authority and boost sales from industries outside of aviation, it also needed to quickly capitalize on the overwhelming demand for testing kits during the pandemic.
While we’re not allowed to share Conidia’s keywords, we’re happy to show you the results of our efforts. The presented graph demonstrates the increase in ranked pages, page-one rankings, and ranked keywords over a period of 10 months starting from the day they signed up with Geeky Tech.
Click on the legend keys for more viewing options.
Here’s what Conidia thought about the results: