FUELSTAT by Conidia logo

A Case Study in SEO & Paid Media

150% More Traffic in nine months

“Geeky Tech surprised us every step of the way and truly are completely different from other agencies.” 

David Mitchell
David Mitchell

Global Manager for Aviation Markets

Google Analytics: New Users
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Data filtered to exclude team IP and Bots

Google Search Console: Impressions
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Data from Google Search Console via Analytics 

The Results

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Goal Completions
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Website Sessions
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Ranked Pages
Who Is Conidia Bioscience?

Conidia Bioscience develops, manufactures, and supplies rapid fuel testing kits for the aviation, marine, and land diesel sectors.

We applied our tried-and-tested SEO techniques, and within just nine months we achieved these amazing results.

conidia homepage

Why Conidia Partnered With Us

When the people at Conidia approached us, they already had 40% market share in their main sector—commercial aviation—but all of their sales were coming from their global distributors. Despite its real-world authority, the website wasn’t optimised properly, so it wasn’t being rewarded by Google with high page rankings.


It had a very clever and unique product: the FUELSTAT® test kits. The testing kits had immense sales potential during the start of the COVID-19 pandemic because when air travel was halted, grounded commercial aircrafts required more frequent testing. The demand for diesel fuel testing kits was also expressed amongst related businesses using backup generators. 


In short, not only did the website need a long-term strategy to increase its authority and boost sales from industries outside of aviation, it also needed to quickly capitalize on the overwhelming demand for testing kits during the pandemic. 

The Geeky Approach

All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority.


Here’s an example of what we did and how we did it:

Keyword Strategy
Technical SEO & UX
Backlink Strategy
Paid Media Strategy
Find out how we increased District Technologies’ organic traffic by 443%
Does your business have a growth strategy? Find out how we can help.
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