A Case Study in SEO & Paid Media
150% More Traffic in nine months
“Geeky Tech surprised us every step of the way and truly are completely different from other agencies.”
Global Manager for Aviation Markets
Data filtered to exclude team IP and Bots
Data from Google Search Console via Analytics
The Results
Conidia Bioscience develops, manufactures, and supplies rapid fuel testing kits for the aviation, marine, and land diesel sectors.
We applied our tried-and-tested SEO techniques, and within just nine months we achieved these amazing results.
Why Conidia Partnered With Us
When the people at Conidia approached us, they already had 40% market share in their main sector—commercial aviation—but all of their sales were coming from their global distributors. Despite its real-world authority, the website wasn’t optimised properly, so it wasn’t being rewarded by Google with high page rankings.
It had a very clever and unique product: the FUELSTAT® test kits. The testing kits had immense sales potential during the start of the COVID-19 pandemic because when air travel was halted, grounded commercial aircrafts required more frequent testing. The demand for diesel fuel testing kits was also expressed amongst related businesses using backup generators.
In short, not only did the website need a long-term strategy to increase its authority and boost sales from industries outside of aviation, it also needed to quickly capitalize on the overwhelming demand for testing kits during the pandemic.
All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority.
Here’s an example of what we did and how we did it:
- Helped Avantra pair the right keywords with its existing content, and sculpted the content calendar to improve its topical relevance about SAP software.
- Set up a functional tracking system and helped the team understand their analytics.
- Went through our post-migration SEO checklist to see what was affecting the migrated site’s rankings, and made necessary changes.
- Boosted Avantra’s ranking potential by injecting the right keywords onto existing content.
- Used our access to a network of high-ranking technology sites to increase its topical relevance and signal its authority as an SAP expert.
- Created a strong online presence through high-quality backlinks, company mentions, reviews, etc.
- Leveraged keyword findings to set up a Google Ads campaign that would give the website an immediate boost in targeted traffic and capitalize on the aviation industry’s increased demand for fuel-testing kits during the pandemic.
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