Less is More: Halving Content to Double Traffic & Triple Conversions for Conidia Bioscience
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Conidia Bioscience develops, manufactures, and supplies rapid fuel testing kits for the aviation, marine, and land diesel sectors.
Key Results
0
x
more visitors and page-one rankings within 3 months
0
%
more site visits in 6 months
0
%
more conversions
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Content creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
- Ongoing link building
Discover how a content overhaul and targeted SEO strategy led to doubled traffic and tripled conversions for Conidia Bioscience, an aviation, marine, and land diesel fuel testing company.
The Challenge
- Over 250 organic pages on Conidia Bioscience's website, but daily organic traffic under 100.
- Keyword cannibalization and thin content negatively impacting search rankings.
- No cohesive content or keyword strategy.
Ahrefs data demonstrating Conidia’s monthly organic traffic
The Solution
- Intensive keyword research and competitor analysis.
- Consolidation and optimization of existing content.
- Merged thin pages to create more valuable, detailed content.
- Ensured no keyword cannibalization.
- Optimised pages with strategic keyword clusters.
- Created separate pages for similar, yet distinct keyword variations (e.g. "jet fuel testing kits" and "aviation fuel testing kits").
“Geeky Tech surprised us every step of the way and truly are completely different from other agencies.”
David Mitchell
Global Manager for Aviation Markets
The Results
- Reduced website size from over 250 organic pages to 62.
- Within 3 months, doubled visitors and page 1 rankings.
- Within 6 months, 150% increase in website visitors.
- 300% increase in conversion rate.
Google Analytics data showing organic sessions increase per month.
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Content creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
- Ongoing link building
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