A Case Study in SEO, Paid Media, and Web Design
How We Increased Conidia Biocience's Organic Site Traffic by 129%
Conidia Bioscience develops, manufactures, and supplies rapid fuel testing kits for the aviation, marine, and land diesel sectors.
When the people at Conidia approached us, they already had 40% market share in their main sector—commercial aviation—but all of their sales were coming from their global distributors. Despite its real-world authority, the website wasn’t optimised properly, so it wasn’t being rewarded by Google with high page rankings.
It had a very clever and unique product: the FUELSTAT® test kits. The testing kits had immense sales potential during the start of the COVID-19 pandemic because when air travel was halted, grounded commercial aircrafts required more frequent testing. The demand for diesel fuel testing kits was also expressed amongst related businesses using backup generators.
In short, not only did the website need a long-term strategy to increase its authority and boost sales from industries outside of aviation, it also needed to quickly capitalize on the overwhelming demand for testing kits during the pandemic.
- Identified a large volume of conflicting pages that were ‘confusing’ Google and lowering its rankings.
- Helped Conidia understand its market by narrowing down who its customers are and how they search the internet.
- Culled unnecessary pages and applied on-page SEO best practices to existing pages.
- Built a new website that was highly functional, user-friendly, and optimised for all devices.
- Established Conidia’s credibility with customer testimonials, social proof, and partner logo placement.
- Built out and optimised a solid online brand profile to drive new targeted traffic to the site.
- Leveraged keyword findings to set up a Google Ads campaign that would give the website an immediate boost in targeted traffic and capitalize on the aviation industry’s increased demand for fuel-testing kits during the pandemic.
The Results
While we’re not allowed to share Conidia’s keywords, we’re happy to show you the results of our efforts. The presented graph demonstrates the increase in ranked pages, page-one rankings, and ranked keywords over a period of 10 months starting from the day they signed up with Geeky Tech.
Click on the legend keys for more viewing options.
And of course, it’s all about client satisfaction.
Here’s what Conidia thought about the results:
“The team got the landing page and ad campaign set up within a week, and we began to see our ad listings at the top of the search results immediately. While we’re just a few days into the campaign, I can already see we’re getting lots of new visitors that we wouldn’t have had otherwise.”
Marketing Manager Conidia Bioscience / Fuelstat®
“We’ve really struggled in the past with other agencies either not understanding our needs or not being able to deliver on their promises. It’s the complete opposite experience with Geeky Tech. They surprised us every step of the way and truly are completely different from other agencies.”
Global Manager for Aviation Markets
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