Earlier this week, our Geeks over here at Geeky Tech stumbled upon the news that Facebook pixel has been added to a blacklist used by Adblock and Adblock Plus.
Facebook pixel is a snippet of code that’s placed on websites that allows you to create targeted audiences and because this isn’t tracking ALL visitors anymore, it’s now causing issues with retargeting ads.
It could take some time for Facebook to remove themselves from this list, which is why advertisers need to be aware of how this will affect their Facebook Ad campaigns.
The main two issues with this will be the fact that not all visitors will be included in customer audiences, resulting in opportunity loss. Secondly, the exclusions lists you created for those who were already signed up members or customers who had already bought into your product, will be included and targeted again.
To summarise, advertisers who are retargeting their audiences will no longer be able to target all potential customers, leading to an overspend on those who have already signed up/bought into the product.