Pay-per-click ads give you the ability to target hyper-specific audiences and drive them into your marketing funnel.
The bad news is that, on average, only 2% of visitors convert during their first visit.
5 ways remarketing ads can improve your marketing ROI
The good news is that you don’t have to lose all hope of selling to the 98% of users who didn’t convert.
In fact, you can build a strategy specifically for converting people who left your site initially.
The technique is quite simple and yet effective.
It’s called remarketing.
Others prefer calling it retargeting: it’s creating personalised ads for people who already visited your website or a similar one . In other words, it’s a way to increase your marketing ROI by getting more conversions from your pay-per-click ad spend.
Imagine targeting people who are almost definitely interested in what you’re selling, but who got distracted in the moment—
or who intended to buy later, but forgot to bookmark your website. Remarketing is all about honing in on warm prospects like these.
- A user visits your website or consumes your product.
- They get tagged with a cookie
- They get automatically added to a remarketing list.
- They start seeing your ads everywhere.
And tada! You can now remind your visitors of the product they were so interested in while they’re browsing the internet, whether they’re on social media, or on other sites.
Cool isn’t it?
You may be wondering: “Why should I spend my money on remarketing?”. Well, I’m going to let YOU answer this question yourself.
Who do you think is more likely to buy from you?
People who are already interested in your product or a similar one?
Or…
People who never visited your website and don’t even know about it?
You got it right!
Retargeted customers are three times more likely to click on your ad.
And four times more likely to convert than new customers
Not only is this form of online advertising very effective but it’s also cheap, as you pay only when people click on the ads and the cost-per-click is low.
So— if you’re still wondering why you should use remarketing, here are 4 things you’ll get from this advertising tactic:
Do you feel like you have so much to offer but you just can’t get enough sales?
I know it sucks…
People might leave your site before buying for different reasons:
- It’s their first visit and they’re a bit sceptical
- They get distracted
- They postpone the purchase and eventually forget about it
- They are interested but want to check out the competition
But thanks to remarketing, you keep getting your brand in front of them and people will associate your brand name with your field of expertise.
You’ll be top of mind when they’re ready to buy. If the first time wasn’t enough, the second time’s a charm!
Building awareness will help separate you from the competition and develop a strong reputation in your industry.
Did you know that retargeting increases conversion rate by as much as 150%?
Believe it or not, it’s not so different from dating.
You’d be more comfortable going out with someone you’ve already had a great evening with rather than a blind date right?
The same goes for remarketing.
By showing people what you have to offer, you help them decide and make them trust you even more. Your brand is going to be the first thing that comes to their mind when they think about buying a similar product.
Building relationships and trust with your prospects automatically increases chances of conversions.
We all know that people hesitate when it comes to spending money. Even you. Hell, even me. So it’s only normal for you to help them take action.
People sometimes keep using the same brand not because it’s the best but just because they’re familiar with it and trust it.
Remember, one of your greatest weapons is repeated exposure, so make sure you use it.
Remarketing isn’t just about driving more traffic to your website. It’s about attracting people who are already interested and are a good fit for what you offer.
These personalised ads aren’t like normal ones because they highly depend on what people do during their visit. Users who just read your homepage and leave won’t get the same ads as the ones who place an article in their cart.
Retargeting ads can contain offers, coupon codes, discounts… Anything that’ll make them want to pay you a visit again.
You may be glad that they visited your website but you’d be happier if they made a purchase.
When you use remarketing, your ads start popping up on a customer’s browser after they’ve searched for a particular keyword.
You know what that means right?
You can reach people who have visited websites that are highly related to your product—like your competitors’ clients.
If your prospects leave your site without taking action, they’ll never come back again 🙁
Wrong!
Using remarketing gives you the chance to put your ads on so many popular websites which helps you reach a larger audience and put the spotlight on your brand.
Your non-converting visitors could already be on another website reading content and still see your banner ads alongside the text, luring them back towards your site.
By now, I’m sure you already know that remarketing is always a good idea.
Remarketing gives you unlimited targeting power and makes your brand easily reachable.
And as they say: out of sight out of mind. If people don’t see your brand again chances are they’ll forget about you.
So you need to be seen a hundred times in this digital world full of distractions if you want to be remembered.
68% of agencies and 49% of brands are already reallocating their budgets to retargeting.
And you? What are you waiting for?
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