SEO for SaaS

Customised SEO solutions for SaaS companies. We are your data-driven agency.

 

Transparent results. Zero commitments.

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Members of our team in a meeting discussing SEO for SaaS customers.

No-Fluff SEO for SaaS Solutions

How Our Clients Did Last Month

Month-over-month traffic trends. Source: Google Analytics

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Elevate Your SaaS with SEO

Become an influential SaaS powerhouse and turn your real-world authority into a dominating online presence. Unleash the potential of a strategic SEO strategy to elevate visibility and appeal to the audience that matters most—your potential customers.

 

The impact SEO for SaaS businesses cannot be overstated. As the software-as-a-service landscape grows increasingly competitive, your B2B SaaS SEO strategy can direct potential clients directly to your doorstep and push your solutions into the spotlight.

 

Don’t let your website languish in the depths of page 10 . With our expertise and your unique SaaS offerings, we’ll develop an SEO framework that secures a prime spot on the digital stage. By outranking your competitors, you’ll establish yourself as the go-to B2B SaaS business in your industry.

Our B2B SEO for SaaS Solutions

Our comprehensive SEO solutions are backed by data and a team of seasoned professionals. Every service we deliver has been meticulously crafted and rigorously tested in-house, yielding exceptional and continuous success.

 

We’re acutely aware of the transformative power of SEO and we want to share it with you. Here’s how we do it:

Keyword Research & Strategy

When it comes to SEO for SaaS, a robust keyword strategy reigns supreme. The strategic placement of relevant keywords and phrases on your webpages serves a multitude of purposes.

These keywords:

  • Guide Google’s understanding of user intent, leading to better and more accurate rankings.
  • Help users understand that they’re on the right web page.
  • Direct relevant traffic away from your competitors and toward your domain.

Without this keyword framework, your pages will likely slip into Google obscurity where people very rarely go. That’s why we take extra care at this step.
Our Approach to Keyword Research…

  • Helps us (and you) understand who your real competitors are and how your target audience searches the internet.
  • Examines competitor rankings and keyword search volume to identify potential ranking opportunities.
  • Determines if you can compete with these terms and gives us the information we need to develop an SEO content strategy and calendar around these words.
  • Set up proper analytics and monitoring to make sure you can see the results.

Armed with a refined keyword strategy, our SEO SaaS keyword strategy is the first step on the road to boosting your rankings.

Technical SEO

Also known as on-page SEO, technical search engine optimisation encompasses everything on your page that can either help or hinder your ranking opportunities. Keyword placement and density is just the tip of the bucket when it comes to optimising your site.

Our technical SEO includes:

  • A comprehensive site-wide audit or review
  • Page optimisation with keyword implementation
  • Google Analytics and results tracking setup

We start your project with a thorough site audit because we know that SEO is about more than just using the right keywords in the right places. It’s also about speed, functionality, and user experience.

Although technical SEO isn’t always the sexiest part of a website, it still has the power to drive your site’s rankings up to page one. This is when we make sure your page is being properly indexed, and where we create a clear and uncomplicated user experience from the moment your potential audience enters your site.

Our technical and on-page SEO audit covers over 100 checkpoints, but here’s a small glimpse of what we take care of:

  • Ensuring Robot.txt isn’t blocking resources
  • Google’s Mobile-Friendly test
  • Enhanced HTML in Google Search Console
  • Duplicate meta issues
  • Schema Markup
  • Relative navigation handling
  • Google Speed Insights
  • Local GeoTags
  • GDPR compliance
  • Dynamic urls
  • Redirect chains
  • Duplicated content
  • Broken links
  • Structured data tester

In the competitive world of B2B software, you can’t afford to make your target audience work for it. Slow load times, buttons leading to nowhere, and sparse page copy just won’t cut it. Amidst a myriad of options, your customers won’t hesitate to move on to a competitor site if yours is less than technically perfect.

Read more about us as a technical SEO agency

Off-Page SEO

Also called your backlink strategy, off-page SEO encompasses all the optimisation techniques that happen outside of your site. While this might not seem as important (if the old adage, out of sight, out of mind tells us anything) it’s actually a huge ranking factor.

Here’s why:

The more high-quality backlinks you have, the more credible your site appears in the eyes of Google. If other high-profile sites deign to associate themselves with your brand by linking to one of your pages, that, my friends, is the seal of approval Google is looking for.

So, while our technical team is working on page optimisation, our backlink Geeks use a blended approach to continuously build the strength of your domain.

In the interest of boosting your authority, we build, optimise, and protect your social and industry-related accounts, as well as leverage our exclusive access to various high-ranking and traffic-generating websites to create backlinks and brand mentions.

Paid Advertising

We may be SEO cheerleaders, but we won’t deny the power and potential of paid advertising. When you want results yesterday, you may not have the patience required to wait for SEO to do its thing.

That’s why PPC and SEO make such excellent bedfellows. Pay-per-click advertising is the yang to SEO’s yin, moving fast and hard to grab qualified leads, as SEO methodically works its way up the ranks through increased backlinks and optimised pages.

When you leverage our paid search services to launch full-funnel ad campaigns across Google’s various channels, you’ll not only hit your audience with smart and targeted messaging that they’ll immediately see, but you’ll also be feeding your marketing team with insights you can use to refine future organic and paid campaigns.

Benefits of SEO for SaaS Companies

Enhanced visibility and increased organic traffic is what (good) SEO is all about, and you’ll soon discover that SaaS SEO strategies offer added benefits to your marketing efforts and your bottom line:

Check Out Our Happy Customers

Why Choose Geeky Tech for your SaaS SEO?

Our enterprise SaaS SEO agency is dedicated to serving SaaS companies and helping them achieve high rankings and visibility. We have a deep understanding of the SaaS industry and are well-versed in the unique challenges and requirements of SEO for SaaS startups and established enterprises.

 

By partnering with our agency, you know that you’re working with a team that not only gets your SaaS model but also has quite a bit of experience in ranking software companies. 

 

We understand that there are plenty of agencies out there making huge promises and delivering subpar results. Maybe that’s your origin story, and we totally understand your scepticism.

 

We don’t expect you to simply take our word for it. We invite you to explore our case studies and witness firsthand how our organic search strategies have consistently exceeded our clients’ expectations within the SaaS industry.

From one tech team to another…

Our agency is supported by experts in SEO strategy, data analysis, advertising, web design, AI, and content creation. Our extensive experience working with tech, IT, and SaaS companies has cultivated a strong affinity for technology through our deep exploration of SEO. Collaborating with like-minded tech enthusiasts just makes us wave our Geek flag higher.

Small but mighty…

Our team collaborates closely on all our projects, and the compact size of each department promotes effective communication and fosters enhanced collaboration with our clients. When working with us, you’ll have the opportunity to work consistently with the same experts week after week. This means you’ll have fewer names to remember and you will always know exactly who to reach out to for any questions, concerns, or requests.

Get Started Today

No strings. No red tape. No fine print. Try our SEO strategies for SaaS without the contract, and we know that the strength of our results will keep you coming back month after month.

Supercharge your SaaS lead generation with our free SEO review.
Book a call with Christian today.
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Frequently Asked SEO for SaaS Questions

How much does B2B SEO cost?

We’re headquartered just outside of London proper and also have a satellite office in Los Angeles. While most of our Geeks live and work in the UK, the rest of us are scattered across the world in countries like Morocco, Portugal, France, and Turkey.

We serve clients in various time zones and utilise a wide range of business tools to collaborate on projects, stay on top of communication, schedule meetings, and serve our clients.

Learn more about us here.

Where is Geeky Tech located?

We’re headquartered just outside of London proper and also have a satellite office in Los Angeles. While most of our Geeks live and work in the UK, the rest of us are scattered across the world in countries like Morocco, Portugal, France, and Turkey.

We serve clients in various time zones and utilise a wide range of business tools to collaborate on projects, stay on top of communication, schedule meetings, and serve our clients.

Learn more about us here.

What are the challenges of B2B SaaS SEO?

B2B SaaS SEO presents its own unique challenges that require careful consideration and a strategic approach. Some of the key challenges in B2B SaaS SEO include:

A niche target audience: Unlike B2C apps that appeal to just about everyone, B2B SaaS products usually cater to a specific niche or industry. With such a small target audience, your SEO strategy for SaaS needs to be highly attuned to the wants and needs of your customers.

And speaking of niche, SaaS products can be technically complex and often require a deep understanding of the product features, functionalities, and integration capabilities. Your SEO efforts should focus on effectively communicating the technical aspects of the product while also following content best practices.

Long Buyer’s journey: The buying journey of your target customer is neither short nor straightforward. The decision-making process can be long and complex, and you’re usually not only trying to convince one person, but a spectrum of department heads.

Unlike B2C purchases, which are largely based on emotions and desires, your SaaS product will undergo extensive research. This is why creating full-funnel and high-value content that speaks to buyers at every stage of their journey is so important.

Limited Search Volume: B2B SaaS keywords could potentially have very low search volume, which means your strategy team needs a focused and precise approach to keyword research and targeting.

Why should SaaS companies invest in SEO?

SaaS companies should invest in SEO for several compelling reasons:

Increased Visibility and Organic Traffic: SEO helps SaaS companies improve their visibility in search engine results pages (SERPs), allowing them to reach a wider audience. By optimising their website, SaaS companies can attract organic traffic from search engines, resulting in a steady stream of potential customers discovering their software.

Lead Generation and Customer Acquisition: When people actively search for SaaS solutions, appearing prominently in search results increases the likelihood of attracting qualified leads. By providing valuable content, optimising landing pages, and targeting relevant keywords, SaaS companies can drive targeted traffic to their website and convert those visitors into leads.

Long-term Cost Efficiency: Compared to other digital marketing channels like paid advertising, SEO can provide long-term cost savings. While it requires an upfront investment of time, resources, and expertise, the benefits of SEO can continue to yield results over time and with little ongoing maintenance. Once a SaaS company’s website and content are optimised, they can generate organic traffic and leads without having to spend a dime on advertising costs.

Brand Authority and Credibility: High search engine rankings can enhance a SaaS company’s brand authority and credibility. When a SaaS company consistently appears in top search results for relevant keywords, it signals to potential customers that the company is reputable, trustworthy, and a leader in its industry. This can positively influence the decision-making process and increase the likelihood of conversions.

Competitive Advantage: In the competitive SaaS market, investing in SEO can provide a significant competitive advantage. By implementing effective SEO strategies, SaaS companies can outrank competitors, attract more traffic, and generate more leads. SEO allows them to differentiate their brand, showcase their unique value proposition, and gain a larger market share.

What is the value of high-quality content in SaaS SEO?

High-quality content plays a vital role in SaaS SEO in various ways:

Improved Search Engine Rankings: As one of Google’s many ranking factors, creating well-crafted content that aligns with your audience’s pain points and interests will increase the likelihood of ranking higher in SERPs.

Increased Organic Traffic: Valuable content that follows on-page SEO best practices and appeals to your target audience has a higher chance of receiving a better rank. It also encourages visitors to share and link to your content, which can further boost your search engine rankings and drive more organic traffic to your SaaS website.

Reduced Bounce Rate: Content that’s informative, engaging, and well-structured keeps visitors on your SaaS website for longer. This positive user experience signals to search engines that your website provides value, potentially leading to better search engine rankings (it’s all about the rankings, baby!)

Established Thought Leadership and Authority: Creating high-quality content allows you to showcase your expertise and position your SaaS company as an authority in your niche. By consistently delivering valuable and insightful content, your content will go a long way in building trust and credibility, which can result in increased brand recognition and a competitive edge over other SaaS companies.

Generating Leads and Conversions: You can use resources such as e-books, white papers, case studies, or webinars to capture leads and collect valuable contact information from potential customers. Well-crafted content that educates and informs prospects about your SaaS solution can also influence their decision-making process and increase the likelihood of conversions and sales.

How can technical factors impact SaaS SEO?

Technical factors play a significant role in search engine optimisation and can have a direct impact on the visibility, accessibility, and performance of your SaaS website. Here are just some examples of how technical factors can impact SEO:

Website Indexing: Factors such as proper website architecture, XML sitemaps, and robots.txt files help search engines efficiently crawl and index your SaaS website. Ensuring that search engines can access and understand your website’s content is crucial for SEO.

Site Speed and Performance: SaaS applications often involve complex functionalities and data processing, which can impact site speed. Optimising your site’s performance, such as minimising code and image file sizes, leveraging caching techniques, and using content delivery networks (CDNs), can improve site speed and provide a better user experience. Faster-loading websites are more likely to rank higher in search results.

Mobile-Friendliness: Search engines rank mobile-friendly websites higher than sites without mobile versions. Responsive web design, mobile-optimised layouts, and fast mobile page load times are crucial technical factors to consider for SaaS SEO.

URL Structure and Site Hierarchy: A clear and logical URL structure helps search engines understand the organisation and hierarchy of your website’s content. Well-structured URLs with descriptive keywords can improve the visibility and click-through rates of your SaaS website in search results. Proper site hierarchy, including using headings (H1, H2, etc.) and internal linking, helps search engines understand the importance and context of your content.

Schema Markup and Structured Data: Schema markup is a structured data format that provides additional context and information about your SaaS product or service to search engines. Implementing schema markup can enhance search engine visibility by enabling rich snippets, which can display additional information in search results, such as star ratings, pricing, and reviews.

SSL and Website Security: Website security is increasingly important for SEO. Implementing SSL (Secure Sockets Layer) encryption and ensuring your SaaS website is secure helps build trust with users and search engines. Secure websites are favoured by search engines and may receive a ranking boost.

Canonicalisation and Duplicate Content: SaaS websites might have multiple URLs for the same content, leading to duplicate content issues. Implementing canonical tags helps search engines understand the preferred version of the content and avoid cannibalisation.

How does Saas SEO evolve and change over time?

SaaS SEO evolves and changes over time due to various factors, including search engine algorithm updates, industry trends, and evolving user behaviour…and of course, the emergence of little things like AI.

SEO doesn’t exist as its own thing without Google’s algorithms (and other search engines too, but hey, they only make up like 5% of searches). Since it’s not its own thing, SEO is constantly at the mercy of algorithm updates. While updates happen all the time without really affecting people’s rankings, major core updates can impact a website’s rankings.

But, if you’re already working with a reputable agency, you shouldn’t expect your rankings to tank overnight (or even get close to it). In fact, any agency worth their salt will be monitoring and re-optimising your pages as these changes happen.