150% More Traffic in Just 9 Months: Zatpark’s Quick Shot to Success with Better Page Optimisation
Zatpark is parking enforcement software and part of Unity5, an enforcement management SaaS company.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
In a highly competitive SaaS industry, being at the top of your SEO game is crucial. That’s why the folks at Unity5 needed a team to help them fine tune their strategy and improve their web pages for better results.
Keep reading to find out how our SEO techniques quickly skyrocketed the success of this company’s parking enforcement software, Zatpark.
The Challenge
- Not enough organic inbound traffic from target audience searching for “parking enforcement software solutions”.
- Web pages not optimised to compete with other companies in the same sector.
- Site not generating enough leads
The folks at Unity5 understood the power of SEO and that their site was losing traffic to more visible competitors…they just needed the right team to help them turn their rankings around.
“We know we always have experts on hand whether we need support with analytics, search results, content briefs or PPC.”
Content Strategist, Unity5
The Solution
- Identify profitable keywords with potential page-one rankings and support Zatpark’s content team with keyword-ready SEO content briefs.
- Optimise the website and landing pages to the required organic standards to compete with other companies.
- Build out and optimise a solid online brand profile.Create a strong online presence and domain authority to compete within the marketplace.
We partnered with the Zatpark team to help them boost their inbound flow of traffic using our proven SEO methods.
The Results
Google Search Console Clicks data over 12 months
- 555% increase in Hubspot contacts from previous year (as of Sept. 2023)
- 150% more clicks in 9 months
- 81% more sessions in 9 months
- 99% more impressions in 9 months
In less than a year, we helped the team’s Zatpark software become a leading parking enforcement SaaS. This case study demonstrates the SEO’s unfailing potential.
See more results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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