How to Win a Featured Snippet: ObvioHealth’s Pandemic-Era Mission to Be a Leader in Decentralised Clinical Trials
ObvioHealth is a global digital health organisation providing real-world digital clinical trials that deliver better data.
Results in Numbers
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Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
The pandemic was an interesting time for the healthcare industry, and companies like ObvioHealth were facing as many challenges as they were opportunities.
We helped the Obvio team capitalise on the booming popularity of decentralised clinical trials (DCT) and carve out a name for themselves as a major player in DCT technology. Our combination of keyword strategy, technical SEO, and backlink strategy has helped ObvioHealth see a whopping 2023% increase in organic sessions from its targeted audience.
Ahrefs data displaying ObvioHealth’s increase in organic keywords since signing up with Geeky Tech
The Challenge
- Very competitive industry with lots of major players
- Lots of existing pages without a keyword focus or technical optimisation
- No sustainable backlink strategy
The landscape of clinical trials changed drastically during the pandemic and our friends at Obvio knew that their technology had become more relevant than ever.
While Obvio’s user-friendly platform was by far one of the most impressive things we’ve ever seen, it was still operating in such a wildly competitive space that it needed more than just its technology to bring in traffic.
That meant that its website needed to go above and beyond optimisation. To be fair, there was nothing glaringly wrong with Obvio’s site when we came along. Sure, you could tell that it had a marketing team behind it, but it didn’t quite have the SEO focus it needed to climb to page one of Google.
The Solution
- Conduct thorough research to understand main competitors’ routes to success.
- Research target audience to understand search behaviour and develop a list of profitable keywords to attract them.
- Audit site to determine pages that could be quickly optimised and entered into the “SEO race”.
- Develop a 6-month content calendar to write, build, and optimise new pages.
- Increase Obvio’s credibility within the medtech industry through high-quality backlinks and optimised social accounts and directories.
Ahref data displaying increase in referring domains, indicating a strong backlink strategy
“Geeky Tech has significantly improved the quality of our inbound traffic. They’ve also taken great care to teach us more about SEO, and this has given us great insight into our ongoing marketing strategy both online and offline.”
ObvioHealth
The Results
- Two successful SEO migrations (CMS and major redesign)
- Decentralised clinical trial page listed as a Featured Snippet
- 2023% increase in organic sessions from June 2020
- 715% increase in organic keywords since June 2020
- 185% more organic new users since June 2020
By using our tried-and-tested (and tested, and tested, and tested) SEO techniques and strategies, we helped Sapio Sciences carve out a name for itself in the industry, and become a leading LIMS solution.
For instance, Obvio’s page for decentralised clinical trials was actually ranking as a Featured Snippet, or position 0, for some months. A Featured Snippet, for those of you who aren’t aware, is basically a highlighted bit of copy that sits at the very top of a Google Search result.
We also helped Obvio through two important SEO migrations—one, a CMS change, and the other a major redesign—without losing SEO gains or traffic.
To this day, we continue to work with Obvio’s team to monitor their pages and take advantage of new keyword opportunities.
See more results
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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