A Case Study in SEO
How We Increased Everledger's Page-One Rankings by 1386%
Everledger specialises in provenance primarily within the diamond, wine, and art industries, and utilises secure technologies, like blockchain, AI and IoT.
When we met Everledger, the owner was already a well-established individual in the blockchain technology industry. She had given TED Talks about blockchain and was rather well-known to everyone who knew even a little bit about the technology. Everledger, and the people behind it, were already considered authorities in their field.
The problem was, Google didn’t know they existed. They had great off-page SEO, in the sense that there were mentions, reviews, and general buzz. But their website wasn’t optimised, so Google wasn’t ranking it properly.
In short, Everledger’s team needed an SEO agency that could develop a keyword strategy and on-page optimisation that would get them the Google rankings they very much deserved.
- Helped the folks at Everledger understand how their customers were searching for their services on Google.
- Researched and identified the most profitable keywords used by customers that had the potential to boost Everledger’s search result rankings.
- Supported the SEO elements of their migration to ensure the traffic and rankings from their old site were properly redirected.
- Implemented latest on-page search engine optimisation techniques to give Everledger’s site the right foundations for a high Google rank.
- Built and optimised a solid online brand profile to drive new targeted and relevant traffic that would convert leads into customers.
- Ensured Everledger’s off-page mentions received proper backlinks and boosted its social profiles and business pages.
The Results
It wouldn’t be the smartest thing in the world to give away the details of our keyword strategy, but there’s nothing wrong with a little shameless self-promotion. Check out our results! The presented graph demonstrates the increase in ranked pages, page-one rankings, and ranked keywords over a period of 11 months starting from the day Everledger signed up with Geeky Tech.
Click on the legend keys for more viewing options.
And of course, it’s all about client satisfaction.
Here’s what Everledger thought about the results
“Before we started working with the Geeky team, we couldn’t figure out why our site wasn’t getting more visitors. We thought we had done the right thing, but we had no idea how much is needed for a site to be successful. We’re so happy with the results!”
Head of Marketing - Everledger
Parallel House, 32 London Road
Guildford, Surrey, GU1 2AB
