From Traditional Telemarketing to 1000% Growth: A Security Company's 12-Month Journey to Digital Expansion
Results in Numbers
Interlinking
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
With COVID-19 putting an end to B2B cold-calling, one of our clients—a security company whose name we’ve redacted at its request—had to look outside of traditional marketing to connect with potential clients. We knew that SEO was the solution this team needed to expand its reach and generate leads.
We applied an essential dose of keyword research, technical SEO, and a thorough backlink strategy, and within just 12 months, our friends over at So-and-So Security achieved remarkable success: 93 page-one rankings, over 164,000 average organic impressions per month, and a 1000% growth in goal completions.
If anything, this case study illustrates how adaptable SEO is to challenging market conditions.
Ahrefs data showing an increase in organic keyword results
The Challenge
- Telemarketing sales had dried up during the pandemic when office buildings were empty and phone calls were left unanswered.
- No site optimisation, which meant zero traffic or leads.
- No keyword strategy or matching content to connect with decision makers.
As a security platform, our friends over at Mysterious Security Co. knew their way around online sales tactics, but even up until the pandemic, the majority of their sales efforts revolved around picking up the phone and talking to people.
There’s nothing inherently wrong with that dinosaur of a sales strategy, but considering its industry, these guys were much better off focusing on an inbound marketing strategy that would support their reputation for being on the cutting edge of security technology.
The Solution
- Identified the most profitable keywords that had the potential to boost its search rankings.
- Helped the team develop a content strategy to attract decision makers searching for those key terms.
- Updated and optimised the website to raise it above organic search minimum requirements.
- Implemented our tried-and-tested backlink strategy to boost the company’s authority and increase the flow of traffic.
Increased traffic through high-quality backlinks
“Geeky Tech completely transformed our online marketing. Now, huge clients are coming to us and we have the Geek Tech team to thank!”
Head of Marketing, [Security Company]
The Results
Within just one year of implementing the SEO strategy, [Security Company] witnessed remarkable improvements in its online presence:
- 93 page-one rankings
- Over 164,000 average organic impressions per month
- 105% boost in new users
- 120% increase in new sessions
- 1000% growth in goal completions
- £933 per qualified lead
By implementing a comprehensive SEO strategy, [Security Company] was able to overcome the limitations imposed by the pandemic and transform its online presence, resulting in increased traffic, leads, and overall success.
Interlinking
Key Deliverables
- Website audit & optimisations
- Keyword strategy
- Content calendar & content brief creation
- Reporting setup
- Google services setup
- Online brand audit & foundations
- Conversion tracking plan
- Monitoring & reporting walk-through
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