How We Slashed MedTech’s CPL from $10.5k to $2k and Boosted MQLs by 880% in Just 12 Months

2021 2022 KPIs AE dark
[Medtech company] is a virtual research organisation that offers decentralised clinical trials with tech-powered data. 

Results in Numbers

0 %
increase in MQLs (YoY)
0 %
decrease in cost per MQL
clicks on ads
$10,500 to 0
0 $
CPL Reduction
MQL quality Improved

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Key Deliverables

Our friends at [Medtech Company] struggled to get qualified leads through their sales funnel with their existing ad campaigns. We showed them what was possible with a bigger budget and a stronger overarching strategy, and within a year, we reduced their CPL from $10.5k to $2k and boosted their MQLs by 880%!

The Challenge

We audited their campaigns and immediately realised that even though their budget was relatively small, they were making some expensive mistakes:

At over $10k/MQL, there was no way this client’s ad campaigns were scalable. It wasn’t just that they were spending too little for such a cutthroat industry, it was that they weren’t spending their money wisely.

The Solution

By helping the team understand their ad budget waste and starting from scratch with relevant, keyword-rich messaging, we significantly improved their PPC performance.

The Results

Better targeting led to more qualified leads based on company and job title. 

Top-Performing Channels

Click-through and conversion rates per channel, 2021 to 2022

According to their head of marketing, achieving an 880% increase in MQLs with only double the budget can be attributed to two factors: hiring us as their PPC agency and adopting our recommended strategy.

“Achieving an 880% increase in MQLs with only double the budget can be attributed to hiring Geeky Tech as our PPC agency and adopting their recommended strategy. The results speak for themselves.”

[MedTech Company]

Head of Marketing

This case study illustrates the transformative impact of our PPC strategies on [MedTech Company]’s lead generation and cost efficiency. With a strategic approach and optimised budget allocation, we delivered exceptional results, showcasing our expertise in B2B technology marketing.

Our expert, Amine, helped these guys achieve remarkable results, and he wants to review your PPC strategy next.
Claim your FREE PPC audit today, and he’ll help you discover hidden opportunities.
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Key Deliverables

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