BigID’s Rapid SEO Journey to 78% Growth in AI Search Visibility
BigID is a data intelligence platform that uses advanced technology to help companies manage and protect their sensitive data.
Key Results
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The Challenge
- Gain more visibility in Google AI Overviews, ChatGPT, and other AI systems
- Broaden general brand exposure beyond main keywords
- Create content to capitalise on the growing trend of generative AI search
When BigID partnered with us, they already had a mission in mind: to dominate search engine results pages for its main keyword. In the first half of 2025, we helped them achieve just that using our data-backed SEO strategies. To this day, BigID receives 81 thousand impressions a year just on that one term alone.
But then our friends set their sights on the future, and what they saw was a huge opportunity to expand the company’s reach even more in LLMs, which was just beginning to be reported on by Google.
The Solution
- Pivot keyword research to find query-based terms that are easy for AI bot retrieval
- Create user-friendly and high-quality content to boost visibility in both search engines and LLMs.
- Fine-tune custom reporting for better LLM traffic tracking
The good thing is that by the time our friends at BigID decided to embrace people’s evolving search habits, they were already ranking and getting great results.
To dial up their success in AI search, however, we expanded our keyword research to include more conversational keywords, which we all know AI prefers, and then got to work on their content.
Our writing team focused on creating high-quality pages that were as user-friendly as possible. For informational queries, we applied GEO best practices and answered key user queries within the first few paragraphs of the page.
The Results
During the first half of 2025, BigID achieved…
- 26% increase in Organic MQLs
- 78% increase in traffic from LLMs
- 36% more impressions
- Position 3 in search results for its most important keyword
BigID’s mission to increase their brand visibility in AI answer engines worked so well because they had already been working with us to establish a solid foundation of tried-and-tested SEO techniques.
