Generative Engine Optimization Services (GEO): Maximize Your Visibility on AI Search Engines
Search behavior is changing. Are you ready for it? Turbocharge your online visibility with integrated GEO and traditional search strategies.
Bull$&#%-Free AI-Driven Digital Marketing
- In-house (never outsourced) Generative Engine Optimization services from industry experts
- Data-driven AI SEO strategies to boost targeted traffic and ROI
- Custom-built tools to ensure your content is surfaced by AI
- Full-funnel content to achieve success in both traditional search engines and AI systems
Our GEO Services
Modern Strategies for Modern Search Behaviours
Using traditional SEO as our foundation, we develop growth strategies to align with the modern user’s search behaviour on AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Keyword Research with a Focus on User Intent
Performing advanced keyword research to find conversational, contextual, and relevant search terms to help large language models (LLMs) understand and surface your content.
Technical Optimization for Easy Crawling
Using structured data (schema) and optimizing your site’s speed, performance, and responsiveness is crucial for technical SEO to help AI-driven search engines and generative models find, understand, and use your content.
Off-Page Authority Building
Maximizing your brand’s online presence through mentions and referrals to demonstrate authority and credibility in your industry and to help AI tools recognize your brand as a trustworthy entity.
On-Page Optimization for Streamlined Retrieval
Optimizing page structure, content layout, and on-page elements in AI-friendly formatting for easy retrieval and better search engine rankings.
Optimized Content Creation & Support
Delivering a six-month content calendar and SEO/GEO content briefs to empower your writers with the tools necessary to craft highly optimized pages and serve user queries. Additional content support is provided by our in-house team of GEO/SEO writers.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
What Is Generative Engine Optimization?
The usual headline is this: generative engine optimization (GEO) is the next stage of the online search revolution. But the truth is more nuanced than that.
GEO is the practice of creating content for AI-powered search engines like ChatGPT, Perplexity, and Gemini, as well as Google’s Search Generative Experience (SGE). Unlike SEO, where you optimize your web pages to rank on page one of search engine result pages, GEO ensures your brand appears in AI-generated answers through mentions and citations.
Because GEO is built on the same signals as the SEO techniques your brand is already using, it acts as the perfect sidekick to your existing digital marketing practices.
SEO & AI Optimization Content Briefs
Includes:
- Keyword strategy and positioning
- Audience insights
- Content structure and outline
- Technical requirements
- Content production notes and best practices
- Internal linking strategy
- AI optimization strategies
- Competitor analysis and insights
- And more
Got a keyword? Request a FREE Content Brief.
SEO/GEO Content Creation
Need content support? Our team of experienced writers have been saving our clients from the dreaded content bottleneck for years.
- High-quality pages with SEO/GEO keyword focus
- Accurate, well-researched content on complex topics related to technology, SaaS, data science, MedTech, FinTech, cybersecurity, and more
- Edited and proofread in-house
- Optimized and ready to publish
- Speedy turnaround time
Does Your Business Really Need GEO?
Yes! But not because SEO is dying or because generative engine optimization has taken over Google. Neither of these rumours are true. In fact, Google is still raking in 14 billion searches every single day compared to ChatGPT’s 37.5 million. But if that’s the case, why are we recommending companies pull the trigger on GEO?
- Generative search has momentum and companies that get ahead of the stampede are the ones that win.
- Google AI Overviews were triggered in just over 13% of all search queries as of March 2025 (up from 6.49% in January), indicating a healthy rise in zero-click searches.
- When you optimize for both search engines and AI, your brand gains more credibility.
- By appearing in more search results across more systems, you’re maximizing your reach.
- You don’t have to start from scratch to optimize your site.
Generative AI is the new reality.
Our Approach to AI-Powered Search Visibility
We perform a thorough analysis of your brand to understand how you appear in LLMs and how you square with your top competitors.
In other words, we pinpoint which businesses AI recommends for your main topics and long-tail/conversational keywords, then reverse-engineer their content to discover new opportunities for you to steal the spotlight.
We also research the entities (ideas, names, concepts) related to your brand, industry, and service offering to discover how these are being used in AI-generated responses.
Then, we analyse how your B2B brand is being perceived across generative engines and develop a strategy to tweak, fine-tune, or build upon that reputation.
Once we’ve narrowed down our list of conversational and long-tail keywords, we create a six-month content calendar and send your content writers SEO/GEO briefs for each one, offering optimization and strategy support along the way.
Alternatively, you leave the writing, formatting, and user-intent-aligning (it’s a thing) to us Geeks, and our team gets to work drafting highly optimized pages using our custom-built briefs.
Mentions are to GEO what backlinks are to SEO. Don’t get us wrong, backlinks are good too. But generative engines like ChatGPT and Perplexity are looking for significant, relevant mentions from highly authoritative brands across various publication formats—whether this be forum posts, white papers, LinkedIn articles, or even published data.
Our Geeks are no strangers to a little structured data. We include Schema to help AI systems understand your data and its topical relevance. Beyond that, every page is built upon a solid technical foundation. For example, we optimize your page speed, performance, and responsiveness to make it as easy as possible for AI crawlers to access your site.
We’ll help your team work on your digital PR by getting your name and brand—what you’re all about—out there and part of the conversation. This way, those AI bots start associating your name directly with your key topics.
Why Choose Us As Your Generative AI Search Engine Optimization Agency
Geeky Tech has been serving B2B SaaS and technology companies around the world for well over a decade, and we’ve always been on the lookout for emerging innovation—call it an occupational hazard. Ever since before the first whispers of ChatGPT’s release, we’ve been anticipating how AI was going to shape the future of organic search.
And now that the scene has been set, our experienced and AI-savvy digital marketing agency is ready to help you expand your business growth through effective and comprehensive strategies that will secure your visibility now and into the future.
With our expertise, experience, and deep industry knowledge, we’ll help you establish your company as a brand worth mentioning wherever your clients are searching for your solution. Experienced generative engine optimisation (GEO) agency can help with that!
Frequently Asked Questions
That’s like ordering a chocolate chip cookie but ‘hold the dough’. 😅 AI web searches use the same signals as Google to surface content, so your GEO efforts will be more effective as complementary to your existing (or new, from the sounds of it) SEO efforts. Trust us, you won’t regret it!
When a user asks an LLM a question that requires a web search, it’s your content that is used to answer a question (in an ideal world). By either mentioning your brand name or citing a specific web page, your site is seen by more people across more platforms, no matter how they search.
While search engines are still leading the race of online search by a landslide, numbers show us that people’s search behaviors are evolving. Rather than typing in one’s query into trusty old Google and clicking on the blue links until we find what we’re looking for, we’re increasingly asking our favorite AI search platforms to do the research for us.
Why is GEO important? Because, including SEO, it’s the most efficient and proven way to ensure AI visibility, or to increase the chances of your brand or cited pages being used to answer questions.
When large language models like Gemini and ChatGPT need to look beyond their training data to help answer a user query, they go searching the web, which is also why traditional SEO strategies still matter. When your content is easy to read and structured in a logical, digestible, and easily extractable way, AI bots have an easier time understanding what your content is about. In turn, this improves the likelihood that your content is used in an AI-generated response.
The main strategies for helping your content surface in these queries are:
- Creating authoritative content that comprehensively covers a topic and includes verifiable facts, bullet points, and logical headers.
- Making full use of schema markup and structured data.
- Demonstrating a strong understanding of the topic by creating multiple related and interconnecting pages and regularly updating existing pages.
- Getting citations and mentions from sources beyond your website.
- Increasing your chances of being cited in ‘zero-click searches’ by including snippet-style answers, brief summaries, and question-style headers.
Why not all of them? ChatGPT is the most widely used AI model, but different platforms have different strengths.
- ChatGPT is great at making conversation while providing detailed explanations. It is ideally used for in-depth research (on higher models), brainstorming, and drafting content.
- Perplexity.ai excels at real-time web-linked searches with citations (handy for researchers), and is ideally used for fact-checking, summarizing current events, and finding trusted sources.
- Google AI Overviews is only available in some countries and appears mainly in information-based queries. It’s best optimized for quick and informative answers.
- As part of Google’s ecosystem, Gemini integrates well with other platform features like Google Docs and Gmail. It’s ideally used to access real-time data.
- For enterprises, Microsoft Copilot (with Bing riding shotgun) integrates with other MS productivity tools, allowing people to automate their tasks within Excel, PowerPoint, etc.
- Claude has been shown to excel in deeper research topics and is useful for complex reasoning and detailed content creation.
As you can see, depending on the type of content you want to create, you’re better off optimizing for all generative engines to maximize your visibility.