Get Your FREE SEO Content Brief

Unlock the Secrets to Ranking Success, Write content that actually ranks. 

Whether you’ve just come from our “How to Create the Best Content Briefs for Your Writers” or you’ve heard us talk about content briefs on the SEO Unfiltered podcast, you’re probably here because you need to write your next piece of content.


Now, you can leverage 10 years of SEO testing to create highly rankable pages with our SEO content briefs. We’ve identified the page factors that truly matter to Google, and now we’re providing you with the precise keywords and page elements needed to create the ultimate SEO-optimised content that delivers results.


Follow our experts and discover how to structure your page to optimise your ranking potential.


Simply provide your chosen keyword, and let us fill in the blanks.

What Sets Our SEO Content Briefs Apart

Fueled by countless hours of experimentation and an endless supply of coffee, our Geeks have meticulously crafted a system that reverse-engineers your competitors’ success. We take your target keyword and analyse the top-ranking pages for that term, gaining invaluable insights into what makes them rank. 


With that crucial bit of information, our in-house SEO content brief creator delivers the perfect roadmap for one-upping your competitors with important page elements like recommended supplemental keyword, heading suggestions, internal links to include, and much, much more.

Start writing now! Fill out your details below:

Free Content Brief

What to Expect

Once you’ve filled out your form and submitted your keyword, please allow 72 business hours to receive your FREE SEO content brief in your inbox.

If you don’t receive an email from us within that time frame, please check your spam folder.

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We tripled Conidia Bioscience's conversions by cutting its web content in half.
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What’s Included In the SEO Content Brief?

Target Keyword:

This is the keyword you entered. While not all keywords are created equal, here are some tips for using the right keyword that’ll generate the most traffic:

Suggested/Recommended URL

This is the URL we recommend based on your website URL and target keyword. Feel free to adjust accordingly (for example, if you need to add the subfolder /blog to make it make sense with the rest of your website, go for it!)

Type of Page

Not all pages should be blog posts. Depending on the keyword you’ve chosen and the pages from other sites you’re competing against, this page may be better suited as a sales page or a service page.

Where in the Funnel

Based on your keyword, we’ll let you know where in the marketing funnel your readers will most likely be.

Included in the Website Navigation

Blog post or landing page; that is the question. And we’ll give the recommended answer here.

Target Word Count

Hey, don’t hate us if the recommended word count is somewhere in the 3000-word range. These numbers are purely based on your competitors whose pages are ranking for your keyword. We suggest getting as close to that word count as possible, but if you’re really struggling to meet that target and are starting to write fluff just to reach the number, stop where you are.

FYI, you really want to aim for at least 1300 words per page at least.

Target Keyword & Variations

This is a list of relevant keywords that will support your page’s main keyword and let Google know that your content is really helpful and informative.

On-Page Best Practices

There’s a right way and a wrong way to create a web page. On-page SEO best practices is a combination of formatting, user experience (UX), and content. Use this section to help you create other pages in the future.

Suggested Intent & Design

There’s more to a page than the content. You want to keep your readers engaged with visual elements as well, and depending on the keyword chosen, your page might benefit from other things like a table of contents, graphs, charts, or images.

But you also want your reader to do something once they’re finished reading, right? What is it you want them to do? What’s the most appropriate call to action for this page (hint: it has everything to do with where they are in the funnel)

Meta Title and Meta Description

You know these, right? This is how your page will appear as a search result on Google (so make sure the title is an exact match with your keyword).

Suggested Outline

We’ll give you a head start with an outline that’s based on how your competitors have used this keyword to rank.

Supplemental Keywords

The whole point of this brief is to help you outrank your competitor. The only way to do that is to reach their level and then exceed it. These supplemental keywords feature prominently in competing pages, which means you should be using them too.

As most of these phrases and single words are relevant to the subject, you’ll probably use most of them naturally, anyway; e.g.. how can you talk about the moon without at least mentioning Earth?

SEO is all about the links, baby. We’ll recommend relevant links from your site to include on the page, which the reader will most likely be interested in.

Competitor Analysis

This is probably one of the most important sections of the brief. Here we show you the other pages you’re really competing against. Take as long as you want reviewing these pages. They have the secret formula for high rankings, so the more you can learn from them, the better.

Questions Other Sites Are Asking

Here’s a list of questions that your competitors have answered within their pages. While we don’t recommend turning your page into an FAQ (although you could include one at the bottom of your page), it’s important to understand what users are looking for.

Heading Suggestions

We’ve included more heading suggestions in case you want to tweak or add to our suggested outline.


It can be hard to keep track of all this marketing jargon, so just in case you forget the difference between relevance and intent, we’ve got you covered.