iGaming Case Study: 32K Players in 9 Days for Under $13K
PlayZuZu is a mobile-first, crypto-powered iGaming platform targeting Africa’s growing market, with a special focus on Nigeria.
Key Results
The Challenge
- Prove the Rise & Hustle app could scale fast in Nigeria before expanding into other regions
- Get 30K signups in 8 days under $0.40 CPA
- Overcome a tight budget, short timelines, and fragmented mobile inventory
PlayZuzu, a mobile-first iGaming platform, needed to prove that its app Rise & Hustle could successfully scale in the Nigerian market before committing to a wider rollout.
The team had an ambitious objective: to generate 30,000 free-to-play signups within just eight days while keeping the cost per acquisition (CPA) below $0.40.
Ambitious, but not impossible.
Considering all these constraints (plus a highly fragmented mobile inventory), our team needed to make every data-driven decision count.
The Solution
- Create an acquisition sprint strategy and implement server-side tracking
- Map player behaviour across channels to find highest conversion zones
- Launch attractive short-form mobile videos and static variants
Our paid media experts orchestrated a dynamic eight-day user acquisition sprint that blended rapid creative iteration with sharp audience segmentation and advanced automated tracking.
By mapping player behaviour across Meta Ads, Google UAC, and programmatic channels, our team pinpointed the most cost-effective install opportunities and high-conversion zones—all for maximum impact.
With an agile launch of over 10 short-form mobile videos and static variants built around the “Play. Win. Rise.” hook, engagement soared. For example, CTR jumped from 9% to an impressive 13% in the first week alone.
To support seamless UX, we also implemented server-side tracking through GTM while streamlining landing page assets for mobile. This slashed load times by 60% and drove a 38% uplift in conversion rates.
‘What stood out most was their speed, transparency, and precision. Every recommendation was backed by data. This campaign set the foundation for our iGaming expansion strategy.’
PlayZuzu Co-Founder & Chief Executive Officer
The Results
- 32K conversions
- 2.54 million visits
- $0.39 avg. CPA
- 13.28% lander CTR
- 8% over its sign-up target
In just over a week, PlayZuzu’s gaming app surpassed its target by 8%. The campaign attracted 32,000 sign-ups and, more importantly, it established a proven, repeatable launch model for PlayZuzu’s future regions.
This nine-day experiment demonstrated that with the right team, data, and creative strategy, massive user acquisition can not only meet but surpass even the most ambitious expectations.
We’re happy to report that these results have validated PlayZuzu’s concept and formed the blueprint for its next-phase LATAM expansion.
