B2B SaaS SEO Agency
Effective SEO solutions tailored for SaaS brands. Driven by data, not hype.
No binding contracts or unrealistic claims. Just results your bottom line can see.
Bulls*%t Free SEO Agency for B2B SaaS
- In-house B2B SaaS SEO Agency from across the globe.
- Never-outsourced SEO & PPC services.
- Custom-built tools and evidence-based strategies.
- Full-funnel content plans.
- Achieve page-1 rankings in 3–6 months.
- Access untapped B2B audiences.
- Boost your organic conversions.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
Our SaaS SEO Services Are Here to Serve Your Brand
In a nutshell, our SEO consulting services boils down to three main areas:
Keyword Research & Strategy
Using the right keywords is crucial, as they signal search intent, improve search rankings, and attract qualified leads to your site.
Technical SEO
The SEO industry has many names for technical SEO. Some call it on-page SEO, while others call it user experience, or UX. Whatever you call it, it means we make sure your web pages are running smoothly and that your content is optimised for search.
Backlink Strategy & Brand Authority
Keywords, tech SEO, and content creation are all essential, but they can only take you so far. To cast a wider net and to boost your credibility in the eyes of Google, you need the world to agree with you that your SaaS product is the best there is.
Ongoing Management & Maintenance
Page one of Google is the most sought-after spot in the digital realm. You’re up against every present and future competitor striving to snatch your keywords, Google rankings, and ultimately, your customers.
Other Services: Paid Search
While your robust SEO efforts drive relevant traffic to your website, it’s essential to remain top of mind when customers navigate away. A well-executed remarketing campaign can help your SaaS organisation stay relevant throughout the buyer’s long journey.
The Best SEO Strategies Are Tested Over and Over Again
As a mover and shaker in the B2B SaaS industry, it’s crucial to showcase your offline expertise through an impactful online presence. Harness the potential of a well-crafted SEO approach to amplify your visibility and attract the ideal audience—your prospective customers.
Our time-tested SEO strategies cover the full spectrum of optimisation techniques and practices starting from competitor-focused but customer-driven keyword research all the way to brand protection and page re-optimisation.
SEO isn’t an add-on you can buy or a switch that you turn on. Rather, it’s a multi-pronged approach to ensure that your webpages are the most visible to the most relevant people.
Maximise your website’s lead-generating potential and turn it into your most profitable marketing tool. If you have a team in place and a clear understanding of your target audience, our SEO experts will optimise your SaaS website to surpass your competitors and expand your reach.
We Love Our SaaS Clients
“We’ve gone from never having any organic web enquiries to acquiring clients and receiving multiple demo requests within a couple of months of the new site going live! I couldn’t be happier with the results!”
Marketing Manager
District Technologies
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head of Marketing, Automation Consultants
“Geeky Tech’s presentation was great. Alan, Ben, and Christian helped our marketing team understand the value and principles of SEO best practices, and we’re confident that what they’ve taught us will have a huge impact on our marketing efforts. We’re very impressed with the team so far.”
Product Marketing Director, Yoti
“Geeky Tech has significantly improved the quality of our inbound traffic. They’ve also taken great care to teach us more about SEO, and this has given us great insight into our ongoing marketing strategy both online and offline.”
Associate Director, Digital Marketing, ObvioHealth
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head of Marketing, Automation Consultants
“Thanks to Geeky Tech’s work on our organic search optimization, we now outrank our biggest competitor.”
CEO & Founder, District Technologies
“Geeky Tech has given us a whole new appreciation for SEO and paid advertising. We can’t believe what our numbers look like compared to when we first hired them. Thanks team!”
CEO, Chief Scientist and Founder, Sapio Sciences
“The team got the landing page and ad campaign set up within a week, and we began to see our ad listings at the top of the search results immediately. While we’re just a few days into the campaign, I can already see we’re getting lots of new visitors that we wouldn’t have had otherwise.”
Head of Marketing
Conidia Bioscience / Fuelstat®
“Geeky Tech’s presentation was great. Alan, Ben, and Christian helped our marketing team understand the value and principles of SEO best practices, and we’re confident that what they’ve taught us will have a huge impact on our marketing efforts. We’re very impressed with the team so far.”
Chief Technology Officer, Turbo Chart
“We’ve really struggled in the past with other agencies either not understanding our needs or not being able to deliver on their promises. It’s the complete opposite experience with Geeky Tech. They surprised us every step of the way and truly are completely different from other agencies.”
Global Manager for Aviation Markets, Conidia Bioscience
“Coming from such a competitive industry, I really appreciate how Geeky Tech helped us set realistic expectations about our SEO potential. We’re very pleased to watch our rankings go up and up!”
Global Business Development, Data Recovery Compared
“Great team that knows what they do best.”
Head Of Marketing, OneShot.ai
“We’ve hired many agencies over the years, and I have to say that Geeky Tech continues to surprise us with its results. A big thanks to the team!”
Top Brand Strategy Voice | CMO, Avantra
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”
CEO & Co Founder, Geektastic
“We’re now generating leads through our website, which is fantastic for us. We’ve moved up in the rankings on Google. We’re hitting a helluva lot more first-page results than we did before, which is all fantastic and what we wanted.”
Commercial Manager, Lyon Managed services
“Their level of knowledge and commitment to ensuring that the right elements of our website were found by our target audience was fantastic. Always easy to deal with, I am very pleased with the results that he and his team delivered.”
Head of Marketing, Syscomm Ltd
“Geeky Tech has far exceeded our expectations. We are so impressed with the results. Would highly recommend!”
Chief Marketing Officer, Pillir
“Really great team, great work and the results are fantastic. Have been incredibly helpful at all stages of the process.”
Chief Executive Officer, Glance
“Patricia and Holly were both amazing, I have never had a web project go so smoothly & delivered ahead of schedule. If you need a reference please point them in my Direction”
Head of Marketing, CAE Technology Services
“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”
Owner, Process Parameters
“We had no idea how much is needed for a site to be successful. We’re so happy with the results!”
Head Of Marketing, Everledger
Why Your B2B SaaS Business Needs SEO
B2B SaaS is a highly competitive industry with solutions for every sector imaginable…including your main market.
Without an optimisation strategy, you won’t be seen by the very decision-makers who you’re trying to target. It’s as straightforward as that.
Still unsure if investing in SEO for your software brand is worthwhile? Consider the following benefits it offers:
- With the right techniques, you'll secure a spot on the first page of Google search results.
- All that visibility will drive increased organic traffic to your website from qualified leads.
- When your target audience gets to your website, you'll offer them a friendly user experience with easy-to-navigate pages, clear calls-to-action, and quick page loads.
SEO Statistics That Make You Think
Are you maximising the potential of your B2B software through effective SEO? If not, you’re missing out on a world of opportunities. Consider these eye-opening statistics that underscore the importance of incorporating SEO into your effective marketing:
- Over 63,000 searches are performed on search engines every second, equating to 5.6 billion searches per day.
- The first page of Google search results captures a staggering 67.60% of all clicks. Page-two results receive less than 1% of clicks, emphasising the importance of achieving high SEO rankings.
- SEO drives organic traffic 1000% more effectively than organic social media marketing efforts.
- For businesses in the SaaS industry, SEO is a top priority, with 61% of marketers recognising its impact. Backlinks are critical for SEO performance, yet a staggering 91% of web pages have zero traffic due to a lack of effective link-building strategies.
Don’t let your software business go unnoticed in the vast digital landscape. Partner with a team that will optimise your SaaS website, conduct thorough keyword research, and implement effective SEO campaigns to drive organic traffic, boost rankings, and cultivate business growth.
The Difference Between B2B & B2C
When shopping around for an SEO company, you want to prioritise an agency that has experience in business-to-business marketing. If you’re asking, “Is there a difference between B2B and B2C SEO?”, the answer is definitely yes. While the aim of both models is to get more paying customers, the approach varies greatly because of who the buyer is and how long their journey typically lasts.
Let’s take a look at the other differences:
B2B marketing and SEO focus on attracting and engaging professionals who represent businesses or larger corporations.
Your target audience—as in, the human being on the other end actually viewing your page—may not be the ultimate or only decision-maker. Your software company will likely be reviewed and vetted by upper management, accounting teams, operations managers, and more.
B2C marketing has a much more straightforward target audience: an individual.
As we just said, B2B purchases overwhelmingly involve multiple decision-makers and a more complex, i.e. longer, sales cycle. B2B SEO strategies typically address the needs and considerations of these decision-makers throughout the buyer’s journey through segmented campaigns.
B2C purchases are generally more impulsive or driven by personal preferences, with a shorter decision stage. For example, a 22-year-old student sees a review for a pair of shoes they really like, and if they like the shoes and can afford the expense, there’s very little else they need to consider before pressing the Buy button. They may spend a few hours or a few days thinking about it, but the decision is up to them.
Enterprise SEO tends to be more informative, technical, and industry-focused, catering to the specific challenges, pain points, and goals of businesses, not individual decision-makers. Messaging often focuses on productivity, efficiency, and profit—all the pain points a business’ various operations might experience.
B2C SEO content is typically more emotional, persuasive, and consumer-oriented, highlighting product benefits, promotions, and lifestyle aspects. When it comes to the tone, language, imagery, and content, the sky’s the limit.
Read more on our Enterprise SaaS SEO services.
The enterprise buyer’s journey is a long road, so marketing teams have to gently nurture their prospects through the marketing funnel with content that encourages lead generation, form submissions, demo requests, or other actions that eventually result in sales opportunities.
B2C SEO focuses on driving direct conversions, such as online purchases, subscriptions, or inquiries from individual consumers.
Business-to-business SEO strategies include targeted content marketing, email campaigns, LinkedIn campaigns, and other channels to reach professionals and decision-makers. In the last few years, both video and podcast content have become key marketing channels for businesses.
B2C SEO often relies on social media marketing, influencer partnerships, and broader digital advertising to engage with individual consumers.
While your B2C marketer is going to know the basics of SEO, you’ll want to partner with an agency that can help you develop longer marketing strategies to keep decision makers engaged with your brand whenever they decide to buy.
Meet Your SEO Growth Strategy Experts
Hi there. Fancy seeing you all the way down here at the bottom of the page. We take it that if you’ve made it this far down the page, you either can’t enough of this SEO talk or you want to know more about us.
Our digital marketing agency hails from all over the world and consists of SEO strategists, AI wranglers, advertising ninjas, and data scientists. We’re committed to delivering exceptional results for your team.
Our roster includes a healthy list of B2B SaaS names, but we also serve technology and IT companies that are all trying to change the world in their own unique way, whether that’s through app-assisted remote patient monitoring or Microsoft Excel add-ins.
We 💜 Tech
No matter who we work with or what industry they come from, we always manage to find our stride in all Geeky subjects. It’s what we’ve been doing for well over a decade, and it’s a subject we understand well. As experts in the SaaS model, we get the unique needs of your business. Our experienced SEO consultants are ready to help you achieve business growth through effective SEO strategies and consulting services.
Working with us means gaining access to our top-notch SEO services for SaaS. With our expertise and deep industry knowledge, we’ll help you navigate the competitive SaaS landscape and achieve unparalleled success.
Unlock your company’s true potential with Geeky Tech. Contact us today to build a SaaS SEO strategy that propels your business to the top of search engine rankings.
Frequently Asked Questions
B2B SaaS SEO is distinct from other types of SEO due to the specific nature of the B2B SaaS industry. Here are some the key factors that set B2B SaaS SEO apart:
- The goal is to reach decision-makers, IT professionals, and other stakeholders within organisations that are seeking software solutions.
- A B2B SaaS SEO agency will design strategies to address the long sales cycle and the unique decision-making process of this industry.
- Because B2B software involves highly technical and industry-specific knowledge, an agency well-versed in the SaaS space will have a better grasp of jargon and customer search behaviour.
Like most industries, software-as-a-service is heavily saturated with competition. Even if you’re the only company in the world that does what you do, you aren’t going to magically appear on page one of Google.
Here are all the things that SEO can do to boost your targeted organic traffic:
- Increased visibility: how does your software stand out in a highly competitive industry? By being the first thing that people see when they search the internet for a solution that your SaaS provides. It’s all in the name. Search engine optimisation boosts your rankings, thus increasing your visibility and traffic.
- Better User Experience: Of course, SEO isn’t just about getting your potential clients to your website, it’s also about what they do once they’re on it. SEO also helps you enhance the user’s experience by simplifying navigation, ensuring mobile-friendliness, and staying on top of site speed (to name just a few).
- Long-Term Results: SEO is like a young tree. It needs lots of care and attention after it has been planted, but if you give it just enough light, water, and nutrients, it will grow big and strong and live for a long time with just minimal maintenance. If you establish a strong SEO foundation, in just three to six months, your web pages will appear on page one of Google and stay there for years with just a few on-page tweaks every now and then. And this is without having to spend money on a single ad.
Any SEO agency that guarantees or promises anything that’s not within their control is, frankly, selling you fluff. The answer is, no, we definitely can’t promise anything. Why is that? Because we’re not Google. And as Google is notoriously close-mouthed about its own algorithms, we’ve been able to learn a lot over the years through testing, continuous learning, and experience.
What we can guarantee is that our no-frill approach to organic search optimisation works. We’ve helped clients crawl their way back to position one after their poorly executed domain migrations effectively killed their rankings.
Of course, algorithms are updated all the time, and the rapid nature of technological innovation (i.e. AI) is always keeping us on our toes. That being said, we are really good at establishing a strong SEO foundation, so that if there ever was a major algorithm update, all our clients would weather the storm.
