B2B SaaS SEO & GEO Services Driving MQLs & MRR
Effective SEO and GEO for SaaS brands.
No binding contracts or unrealistic claims. Just results your bottom line can see.
Bull$&#%-Free SEO/GEO Agency for B2B SaaS
- In-house B2B SaaS SEO Agency from across the globe.
- Future-focused for ChatGPT, Google AI Overviews, and other large language models.
- Never-outsourced services.
- Custom-built AI-powered SEO tools and evidence-based strategies.
- Full-funnel content plans.
Our SaaS SEO Services with Built-In Generative Engine Optimisation
Strategy
Using search behaviour, user intent, and competitor benchmarking to develop a sustainable and long-term organic growth plan to dominate search engines and AI outputs.
Keyword Research
Competitive, relevant, and transactional keywords that rank high in search engines and attract the right decision-makers. Conversational and long-tail keywords to match real user intent of AI queries.
Technical SEO
Optimising your site’s speed, performance, and responsiveness for better visibility and user experience. Boosting technical SEO to improve AI bot readability of your site.
On-Page SEO
Boosting content, page structure, and other page elements for better search engine rankings and more targeted traffic. Creating the ideal page setup to help large language models understand your site.
Off-Page SEO
SaaS-specific link-building strategies to boost your online authority and rankings. Brand mentions and backlinks within the SaaS business community to increase authority.
Content Creation
High-quality content prepared by your strategist and created by our in-house team of writers. All our web pages are designed for high visibility in both search engines and large language models.
SEO Migrations
Carefully preserving or improving traffic and rankings during a major website change, such as a content overhaul, branding update, or new domain.
Ongoing Management & Maintenance
Continuously optimising and updating your site to stay ahead of your competitors and adapt to the rapid changes driven by generative AI technology.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
We also do PPC
To complement our SEO services, we offer comprehensive paid media management to power-up your incoming traffic and speed up your results while SEO/GEO is quietly working hard in the background.
- Google Ads
- Social Media advertising
- Programmatic display
Why Choose the Geeks?
At Geeky Tech
- All our SEO services are in house
- Your project is handled by a dedicated SEO strategist
- We train and provide consulting to help upskill your team
- Specialised B2B SaaS and tech backlink strategies
- We focus on collaborative relationships
- Transparency is crucial
- ROI is the end goal
- We don’t lock our clients in with lengthy contracts
At Other Agencies
- SEO services are farmed out to freelancers
- Your account manager might not be the same person looking after your project
- Keeping clients in the dark is how to upsell services
- Backlink strategies are generalised
- They focus on transactional relationships
- Transparency is unnecessary
- Ranking is more important
- Clients have to pay expensive fees to break their contracts
Why SEO Is an Essential B2B Marketing Channel
B2B SaaS is a highly competitive industry with solutions for every sector imaginable.
You probably have more competitors than you realise. And those competitors are using SEO to outrank your website.
Without an optimisation strategy, you won’t be seen by the very decision-makers who you’re trying to target. It’s as straightforward as that.
Still unsure if investing in SEO for your software brand is worthwhile? Consider the following benefits it offers:
- Full website audit with SEO recommendations within the first 30 days
- Keyword research and strategy, refreshed and revisited every quarter
- Six-month content calendar with SEO briefs and/or content support
- Customised Looker Studio dashboard setup within the first week
- Easy-to-read SEO reports
- A single SEO strategist for all your needs—from keyword research to account management
- ‘Quick win’ improvements of existing ranking pages for faster visibility
- Analytics and tracking best practices recommendations or improvements
SEO Statistics That Make You Think
There are 5.6 billion searches every day
Roughly 68% of clicks happen on page one of Google
SEO drives 1000% more traffic than social media
Up to 91% of pages have no traffic because of poor link-building
Meet Your SEO Growth Strategy Experts
Hi there. Fancy seeing you all the way down here at the bottom of the page. We take it that if you’ve made it this far down the page, you either can’t enough of this SEO talk or you want to know more about us.
Our digital marketing agency hails from all over the world and consists of SEO experts, AI wranglers, advertising ninjas, and data scientists. We’re committed to delivering exceptional GenAI and search engine results for your team.
Our roster includes a healthy list of B2B SaaS names, but we also serve technology and IT companies that are all trying to change the world in their own unique way, whether that’s through app-assisted remote patient monitoring or Microsoft Excel add-ins.
We Love Our SaaS Clients
(and they like us too!)
“We’ve gone from never having any organic web enquiries to acquiring clients and receiving multiple demo requests within a couple of months of the new site going live! I couldn’t be happier with the results!”
Marketing Manager
District Technologies
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head of Marketing, Automation Consultants
“Geeky Tech’s presentation was great. Alan, Ben, and Christian helped our marketing team understand the value and principles of SEO best practices, and we’re confident that what they’ve taught us will have a huge impact on our marketing efforts. We’re very impressed with the team so far.”
Product Marketing Director, Yoti
“Geeky Tech has significantly improved the quality of our inbound traffic. They’ve also taken great care to teach us more about SEO, and this has given us great insight into our ongoing marketing strategy both online and offline.”
Associate Director, Digital Marketing
“Working in collaboration with Geeky Tech has yielded fantastic results for us – in terms of year on year comparison we’ve seen an uplift of 167% in the numbers of leads generated in just one quarter!”
Head of Marketing, Automation Consultants
“Thanks to Geeky Tech’s work on our organic search optimization, we now outrank our biggest competitor.”
CEO & Founder, District Technologies
“Geeky Tech has given us a whole new appreciation for SEO and paid advertising. We can’t believe what our numbers look like compared to when we first hired them. Thanks team!”
CEO, Chief Scientist and Founder, Sapio Sciences
“The team got the landing page and ad campaign set up within a week, and we began to see our ad listings at the top of the search results immediately. While we’re just a few days into the campaign, I can already see we’re getting lots of new visitors that we wouldn’t have had otherwise.”
Head of Marketing
Conidia Bioscience / Fuelstat®
“Geeky Tech’s presentation was great. Alan, Ben, and Christian helped our marketing team understand the value and principles of SEO best practices, and we’re confident that what they’ve taught us will have a huge impact on our marketing efforts. We’re very impressed with the team so far.”
Chief Technology Officer, Turbo Chart
“We’ve really struggled in the past with other agencies either not understanding our needs or not being able to deliver on their promises. It’s the complete opposite experience with Geeky Tech. They surprised us every step of the way and truly are completely different from other agencies.”
Global Manager for Aviation Markets, Conidia Bioscience
“Coming from such a competitive industry, I really appreciate how Geeky Tech helped us set realistic expectations about our SEO potential. We’re very pleased to watch our rankings go up and up!”
Global Business Development, Data Recovery Compared
“Great team that knows what they do best.”
Head Of Marketing, OneShot.ai
“We’ve hired many agencies over the years, and I have to say that Geeky Tech continues to surprise us with its results. A big thanks to the team!”
Top Brand Strategy Voice | CMO, Avantra
“We would have remained buried in Google page obscurity if it wasn’t for Geeky Tech’s help. We are so grateful we invested in the right SEO company to help us reach the right customers.”
CEO & Co Founder, Geektastic
“We’re now generating leads through our website, which is fantastic for us. We’ve moved up in the rankings on Google. We’re hitting a helluva lot more first-page results than we did before, which is all fantastic and what we wanted.”
Commercial Manager, Lyon Managed services
“Their level of knowledge and commitment to ensuring that the right elements of our website were found by our target audience was fantastic. Always easy to deal with, I am very pleased with the results that he and his team delivered.”
Head of Marketing, Syscomm Ltd
“Geeky Tech has far exceeded our expectations. We are so impressed with the results. Would highly recommend!”
Chief Marketing Officer, Pillir
“Really great team, great work and the results are fantastic. Have been incredibly helpful at all stages of the process.”
Chief Executive Officer, Glance
“Patricia and Holly were both amazing, I have never had a web project go so smoothly & delivered ahead of schedule. If you need a reference please point them in my Direction”
Head of Marketing, CAE Technology Services
“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”
Owner, Process Parameters
“We had no idea how much is needed for a site to be successful. We’re so happy with the results!”
Head Of Marketing, Everledger
- Reach page one in 3–6 months
- Level-up your conversion rates
- Focus on MRR, not just clicks
What to Expect from Our SaaS SEO Services
- Full website audit with SEO recommendations within the first 30 days
- Keyword research and strategy, refreshed and revisited every quarter
- Six-month content calendar with SEO briefs and/or content support
- Customised Looker Studio dashboard setup within the first week
- Easy-to-read SEO reports
- CRO recommendations and experienced insights
- A single SEO strategist for all your needs—from keyword research to account management
- ‘Quick win’ improvements of existing ranking pages for faster visibility
- Analytics and tracking best practices recommendations or improvements
How We Stay In Touch With Our Customers
- For regular reporting calls, we use Google Meet.
- For your questions or comments about your account, we communicate via email using our single ticketing system.
- To give you a thorough yet easy-to-understand view of your SEO results, we use Looker Studio.
- To collaborate on your SEO campaigns, we use the full suite of Google Workspace tools.
We 💜 Tech
No matter who we work with or what industry they come from, we always manage to find our stride in all Geeky subjects. It’s what we’ve been doing for well over a decade, and it’s a subject we understand well. As experts in the SaaS model, we get the unique needs of your business. Our experienced SEO consultants are ready to help you achieve business growth through effective SEO strategies and consulting services.
Working with us means gaining access to our top-notch SEO services for SaaS. With our expertise and deep industry knowledge, we’ll help you navigate the competitive SaaS landscape and achieve unparalleled success.
Unlock your company’s true potential with Geeky Tech. Contact us today to build a SaaS SEO strategy that propels your business to the top of search engine rankings.
Frequently Asked Questions
B2B SaaS SEO is distinct from other types of SEO due to the specific nature of the B2B SaaS industry. Here are some the key factors that set B2B SaaS SEO apart:
- The goal is to reach decision-makers, IT professionals, and other stakeholders within organisations that are seeking software solutions.
- A B2B SaaS SEO agency will design strategies to address the long sales cycle and the unique decision-making process of this industry.
- Because B2B software involves highly technical and industry-specific knowledge, an agency well-versed in the SaaS space will have a better grasp of jargon and customer search behaviour.
When shopping around for an SEO company, you want to prioritise an agency that has experience in business-to-business marketing. If you’re asking, “Is there a difference between B2B and B2C SEO?”, the answer is definitely yes. While the aim of both models is to get more paying customers, the approach varies greatly because of who the buyer is and how long their journey typically lasts.
Let’s take a look at the other differences:
Target Audience
B2B marketing and SEO/GEO focus on attracting and engaging professionals who represent businesses or larger corporations. Your target audience—as in, the human being on the other end actually viewing your page—may not be the ultimate or only decision-maker. Your B2B SaaS company will likely be reviewed and vetted by upper management, accounting teams, operations managers, and more.
B2C marketing has a much more straightforward target audience: an individual.
Decision-Making Process
As we just said, B2B purchases overwhelmingly involve multiple decision-makers and a more complex, i.e. longer, sales cycle. B2B SEO strategies typically address the needs and considerations of these decision-makers throughout the buyer’s journey through segmented campaigns.
B2C purchases are generally more impulsive or driven by personal preferences, with a shorter decision stage. For example, a 22-year-old student sees a review for a pair of shoes they really like, and if they like the shoes and can afford the expense, there’s very little else they need to consider before pressing the Buy button. They may spend a few hours or a few days thinking about it, but the decision is up to them.
Content Marketing & Messaging
Enterprise SEO/GEO tends to be more informative, technical, and industry-focused, catering to the specific challenges, pain points, and goals of businesses, not individual decision-makers. Content production and messaging often focuses on productivity, efficiency, and profit—all the pain points a business’ various operations might experience.
B2C SEO content is typically more emotional, persuasive, and consumer-oriented, highlighting SaaS product benefits, promotions, and lifestyle aspects. When it comes to the tone, language, imagery, and content, the sky’s the limit.
Conversion Goals
The enterprise buyer’s journey is a long road, so marketing teams have to gently nurture their prospects through the marketing funnel with content that encourages lead generation, form submissions, demo requests, or other actions that eventually result in sales opportunities.
B2C SEO focuses on driving direct conversions, such as online purchases, subscriptions, or inquiries from individual consumers.
Marketing Channels
Business-to-business SEO strategies include targeted content marketing, email campaigns, LinkedIn campaigns, and other channels to reach professionals and decision-makers. In the last few years, both video and podcast content have become key marketing channels for businesses.
B2C SEO often relies on social media marketing, influencer partnerships, and broader digital advertising to engage with individual consumers.
While your B2C marketer is going to know the basics of SEO, you’ll want to partner with an agency that can help you develop longer marketing strategies to keep decision makers engaged with your brand whenever they decide to buy.
Like most industries, software-as-a-service is heavily saturated with competition. Even if you’re the only company in the world that does what you do, you aren’t going to magically appear on page one of Google or be cited in ChatGPT.
Here are all the things that SEO/GEO can do to boost your targeted organic traffic:
Increased visibility: how does your software stand out in a highly competitive industry? By being the first thing that people see when they search the internet for a solution that your SaaS provides. It’s all in the name. Search engine optimisation boosts your rankings, thus increasing your visibility and traffic. We also use the foundations of good SEO practices to increase your brand’s visibility in AI outputs.
Better User Experience: Of course, SEO isn’t just about getting your potential clients to your SaaS website, it’s also about what they do once they’re on it. SEO also helps you enhance the user’s experience by simplifying navigation, ensuring mobile-friendliness, and staying on top of site speed (to name just a few).
Long-Term Results: SEO is like a young tree. It needs lots of care and attention after it has been planted, but if you give it just enough light, water, and nutrients, it will grow big and strong and live for a long time with just minimal maintenance. If you establish a strong SEO foundation, in just three to six months, your web pages will appear on page one of Google and stay there for years with just a few on-page tweaks every now and then. Not only will they appear on page one of search result pages, they’ll also be cited in AI-generated answers on GenAI platforms. And this is without having to spend money on a single ad.
Any SEO agency that guarantees or promises anything that’s not within their control is, frankly, selling you fluff. The answer is, no, we definitely can’t promise anything. Why is that? But that’s because we’re not Google. But even though Google is notoriously close-mouthed about its own algorithms, we’ve been able to learn a lot over the years through testing, continuous learning, and experience.
What we can guarantee is that our no-frill approach to organic search optimisation and generative engine optimisation really drives organic traffic and helps SaaS businesses achieve higher ROI.
Of course, algorithms are updated all the time, and the rapid nature of generative AI is always keeping us on our toes. That being said, we are really good at establishing a strong SEO foundation, so that if there ever was a major algorithm update or new wave of AI regulations, all our clients would weather the storm.
