How The Magic Happens

We build stunning websites 

We follow a 4 stage process to create websites that convert customers
plan

Design & Planning

build

Build & Development

take-off

Testing and Take-off

maintenance

Management & Maintenance

We partner with you and your team to ensure we have a detailed understanding of your businesses needs. Through good old fashioned digging we outline your objectives and create a vision of how your new site needs to look. We take that vision and create a beautifully tailored website that truly reflects your brand and values as well as being optimised for functionality and usability for your target audience.

Using the most popular CMS platform  – WordPress, we will create your fully customised site with a range of diverse and engaging features, creating a comprehensive and professional showcase for your brand. Your new site will be fully mobile responsive, tested across multiple browsers and optimised for performance.

Management & Maintenance

Once live, your website will still need some regular management. We got you covered every step of the way, performing monthly core updates as well as providing you with access to our team of geeky experts in case you need coding, web design, support or training.

undertsanding

Understanding & Analysis

First step is getting to know you, your business, service and your customers. We paint a picture of your ideal customer so we can understand exactly how they search online.

We take your biggest competitors and reverse engine their strategies, incorporating the best bits into yours. Reviewing competitors also creates a benchmark and sets the standard for your site.

strategy

Strategy Development

Ranking for the right keywords will make or break your digital marketing campaign.

By researching your target audience we can determine the exact type of keywords and phrases they will use in Google to find your business.

We brake our keyword research down into 3 super simple but super effective steps to guarantee success.

3 Super Effective Steps:

Themes are semantically grouped keywords, that form highly targeted relevant groups or sets of keywords we call “themes”.

We use “themes” to create or optimize new or existing pages on your site.

foundations

Building Your Search Foundations

Now we understand you, your market, your customers and your competitors. We have a good understanding of how your customers search.
This information can be used to review and benchmark you against your competitors and to create a bespoke search engine optimization strategy designed to deliver results.

housekeeping

Housekeeping

On we have your plan it’s time to get to work on your website. We check and optimise all the behind the scenes bits that Google loves but most web companies miss…

This part is split into 2 sections, your overall site wide optimization and individual landing page optimization.

We don’t want to bore you with all the technical details… But just to give you an idea it gets pretty geeky!
  • HTML language attribute
  • Google Analytics Integration
  • Google Search Console and Bing Webmaster Tools
  • Robot.txt not blocking resources
  • Google’s Mobile-Friendly test
  • Google “mobile friendly” label
  • Title, description and Keyword tags
  • HTML improvements in Google Search Console
  • Fix duplicate meta
  • Schema Markup
  • Relative navigation handling
  • Google Speed Insights
  • Files Compression (GZIP)
  • Preferred domain for (www or non-www) in Google Search Console
  • Local GeoTags
  • Dynamic urls
  • Redirect chains
  • Duplicated content
  • Broken links
  • Content, image and video sitemap
  • Sitemap in Google Search Console and Bing Webmaster Tools
  • Browser’s cache leveraging
  • Minified Files
  • Images optimization
    • JavaScript and CSS in above-the-fold content
And lots lots more, to download our full sitewide and on-page optimization checklist click below

External Housekeeping

Now we have your site optimized, it’s time to look beyond your own website.

01-

We start by building and optimizing what we call your “Social Foundation Links” Claiming upwards of 30 social and Web 2.0 properties on your behalf such as …..Facebook, twitter, blogger, tumblr.

02-

If you’re a local Business we build and optimize your Google my Business and Facebook Local Business accounts to help with your location relevance.

03-

We then individually review and optimise any online business directories you’re featured in. Then we make sure to include you in any used by your competitors.

Strategy Implementation & Authority Creation

strengh

Now the foundations are set, your site and online presence are ready, it’s time begin building your domain authority and strength in google’s eyes is key.

algorythm

You might have heard Google have over 200 ranking factors in their algorithms, but really it’s all about the links, here’s a sneak peek at the type of links we build.

  • Local directory citations
  • Google Map citations
  • Rich media citations (Image & video citations)
  • Links in Audience related Q & A sites
  • Wiki & Yahoo Answers commenting
  • Blog Commenting
  • Forums Commenting
  • Niche Relevant Backlink
  • Articles on High Authority blogs
  • Interviews
  • Product Reviews
  • Write and syndicate press release
  • High Powered Backlinks from Relevant Domains

Review & Report rinse and repeat  

We offer all of our customers access to a web based reporting system that allow you to view your statistics live, online and any time of the day.

Each month one of our geeks with take you through your campaign’s progress, breaking down your results at every step of the way.

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