Top ABM Agency for Fintech Companies: Unleash Your Marketing Potential
Put your money where the money is. Narrow down your marketing efforts to the most profitable accounts and start driving predictable growth.
How Our Clients Did Last Month
Month-over-month traffic trends. Source: Google Search Console
Speed Up Your Fintech Marketing Objectives
- Our marketing campaigns pack a punch: content personalisation and effective lead nurturing all lead to shorter sales cycles and better conversions.
- Using our extensive industry experience, we leverage the power of data analytics tools and to report how your marketing efforts are leading to real results and ROI.
- We help you bridge the gap between your sales and marketing initiatives to create a united front that’s more effective at filling your pipeline.
Why Partner With Geeky Tech?
We Get You There Faster
Why go through account managers when you can get direct access to our experienced digital marketing experts? By avoiding unnecessary workflows, we contribute to faster revenue growth.
We Lead By Data, Not Fluff
We don’t waste your time painting you the big, fluffy picture. We get straight to analysing your competitors, discovering your target accounts, and developing an ABM strategy—and everything we do is backed by AI-powered analytics.
We Know Your Audience
As digital marketers in the B2B space, our well-seasoned Geeks have spent thousands of hours learning and understanding the fintech industry. We know your target audience’s buyer journey, and will help you discover what makes your ICP tick.
Our ABM Marketing Process
Discovery
- We conduct deep market research to determine what external factors are impacting your target accounts.
- We continue on our ICP discovery journey to unlock customer segments and root out those with the highest potential.
- We utilize our tried-and-tested competitor analysis and benchmarking to understand your hurdles and your opportunities.
Strategy
- Positioning is key. We develop a strategy to make your fintech company stand out and find the best approach to attract a variety of decision-makers on each buying committee.
- With each buyer persona in mind, we build a messaging strategy to make the biggest impact.
Launch
- We’ve got your targets. We’ve whittled down your messaging until it’s just right. Now we align your marketing and sales teams by initiating a cross-channel campaign that cuts through the noise and drives immediate interest. Whether it’s email, social media, or programmatic advertising, our ABM activation works hard to build strong relationships from the get-go.
Account-Based Marketing Agency Services
SEO/GEO
What makes our marketing experience poised to help you nail those high-value fintech accounts? How about decades in search engine optimisation, where buyer intent, competitor research, and targeted content marketing can make the difference between search/answer engine visibility and online obscurity.
No other marketing service pairs better with ABM than a little SEO/GEO.
Paid Advertising
Whether you’re a startup or a Fortune 500 fintech company, intelligent paid media campaigns will deliver the instant hit of conversions, as well as the essential user data you need to learn more about your target audience and refine your ABM campaigns. Reach your target audience with highly targeted ads across LinkedIn, Google, Bing, and wherever your buyer spends their digital time.
Content Marketing
It takes more than matching a topic to user intent to inspire the reader to act. At Geeky Tech, our team of veteran writers have the skills and creativity to deliver well-written, well-researched content that differentiates you from your competitors.
Have a content team but need direction? Our strategists will help you narrow down your messaging with content briefs jam-packed with useful insights and best practices.
Account Reporting
Intelligent reporting is key. If your reporting lacks clarity or fails to incorporate key metrics, it can throw your entire strategy, not to mention your budget, completely out of sync.
Every Geeky Tech client is provided a customised Looker Studio dashboard with intuitive navigation and easy-to-understand graphs showing your campaign progress.
It all starts with a single phone call with one of our strategists.
Frequently Asked Questions
ABM combines marketing and sales to discover the accounts with the highest potential for revenue and growth. Account-based marketing strategies are centred around personalisation. Rather than using more general strategies, you’re targeting specific accounts with precise messaging across multiple channels in order to speed up the sales cycle and close more deals.
As they say, ABM is like fishing with spears rather than nets. You’re aiming at fewer targets, but your conversion rates are usually much higher.
In an industry as competitive, complex, and regulated as fintech, buyers and decision-makers face a long journey ahead of them. Your fintech product or service is up against a large buying committee and a whirligig path to decision-making. With that in mind, traditional demand-gen tactics probably aren’t going to be enough to sustain interest.
It’s almost too easy to spend resources on nurturing accounts that just aren’t ready to convert. ABM allows you to hone in on high-value accounts and improve ROI. By treating each fintech account as a market of one, you’ll build trust and credibility, both of which are crucial in a sector where reputation, reliability, and security are everything.
We use the on-page SEO best practices to clean up your content, fix messy URLs, optimise your titles and description tags, and much more.
Let’s stick with the net vs spear analogy. The wider the net, the more fish you catch, increasing the likelihood that you’ve caught enough ‘marketable’ fish to make all your efforts worth it. In marketing terms, traditional inbound marketing involves creating content that speaks to a larger audience that may or may not turn into leads. ABM, on the other hand, is about pooling sales and marketing resources to track down ‘sure bets’ that are more likely to convert and deliver a high customer lifetime value. The main difference is lead volume. With a spear, your catch is much smaller, but every account (or fish) is worth the effort.
- Your marketing budget stretches further by focusing on valuable accounts and reducing unnecessary spending on more generic campaigns.
- ABM forces you to dig deeper to find the brands that have the highest potential, which trains your team to focus only on the best opportunities.
- Aligning your sales and marketing teams leads to a spirit of collaboration, a unified goal, and a shared pool of data from which to learn and develop ongoing content.
- By engaging with multiple people within the same targeted account, you’ll foster stronger relationships with these companies at all levels in the organisation.
- ABM cuts through the noise and differentiates from others, which not only makes successful fintech companies stand out, but also builds credibility.
Generally speaking, the folks at Geeky Tech start by helping your team discover the most valuable industry accounts and the decision-makers working in those companies. We then prioritise these accounts and research their specific needs and pain points to help us create themes for personalised messaging. Then, our team creates content assets that speak directly to those pain points. When we’ve collected enough data, we adjust our approach to help you maximise your efforts and avoid wasting ad spend. Every campaign is backed by data, intent signals, and continuous testing to ensure efficiency and success.
Not at all. We can copy your existing campaigns and build out your audiences and workflows inside these duplicates. Then, we safely roll out the ABM campaigns during moments of low traffic so as not to lose momentum.
To measure fintech ABM ROI, you’ll first need some key numbers:
What was the total revenue that you can attribute to your fintech ABM efforts, including the number of closed deals and each account’s projected lifetime value (LTV)?
Next, what were your costs? Consider both direct costs (such as fintech ABM agency fees and ad spend) and indirect costs, like your electricity and monthly subscription fees for your impressive tech stack.
Once you have both of those numbers, use this formula to calculate ROI:
ROI (%) = (Revenue from fintech ABM – Cost of ABM) / Cost of ABM x 100
Keep in mind that return on investment isn’t the only metric that indicates campaign success. If you want to get a better picture of whether or not your marketing programme is worth the squeeze, consider the following numbers:
- If you want to focus more on sales figures, look at your Pipeline Influence, which measures how much of your sales pipeline can be directly attributed to your campaigns.
- If you want to calculate the average cost to acquire a targeted account, also known as Cost per Acquisition (or CPA), simply divide the cost of ABM by the number of new customers acquired.
- If you want to ensure that your fintech ABM efforts are showing long-term profitability, compare the customer LTV to your CPA.
