Google has recently refreshed its content for its image search publishing guidelines and it’s a great improvement.

In May 2018, Google updated its Google Image Publishing Guidelines with useful content on how to optimise your web pages and images to show in search results. The new guidelines also provide information on how to create a better user experience with your images by checking page titles and descriptions, including structured data, optimizing page speed, adding quality images and more.

For those of you wondering how image titles work since the change, Google Images results will now include captions for each image. All image captions will be displayed along the image and will be taken from the title of the page that features that specific image.

The new support page by Google explains how structured data plays a key role in rich results by stating,

“If you include structured data, Google Images can display your images as rich results, including a prominent badge, which gives users relevant information about your page and can drive better targeted traffic to your site.”

The support page then elaborated further on Badges:

“If you’re publishing recipes, add Recipe markup on your page, for products, add Product markup, and for videos, add Video markup.”

Google’s new guidelines highlight the following for image search:

  • Optimize the size of the image for maximum speed
  • Optimize image for high quality
  • Include descriptive titles, captions, alt attribute, file names and text surrounding the image
  • Include a site map
  • Optimize safe search

The new Google Image Publishing Guidelines document is available to read here.

In comparison to the old guidelines, not that much has changed. The added features as described above are that they have added a lot more guidelines around structured data features, page speed information and device-friendly advice.

The importance of image optimisation as part of on page optimization

You may be surprised at just how significant image searches really are. Jumpshot and Moz revealed some interesting data claiming how Google Images account for a large number of searches. In fact, their research showed searches in Google Images are made 10x more often than any search across YouTube, Amazon, Facebook and Google Maps.

So, as you can see image optimisation as part of on-page optimization is absolutely crucial, which is why we created an on-page seo infographic on the 8 On-page key SEO Factors that Search Engines & users love.

In addition to the infographic, we recently created a guide on SEO image optimization to help you with writing image titles, meta descriptions and image sizes.

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