SEO Case Study
196% More Traffic in Just 12 Months
“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”
CEO and Founder - Process Parameters
Data from Google Search Console via Analytics
Data filtered to exclude team IP and Bots
The Results
Process Parameters is a manufacturer of industrial temperature and pressure measurement devices, and an official distributor of Optris infrared thermometers and thermal imaging cameras.
We applied our tried-and-tested SEO techniques, and within just 12 months we achieved these amazing results.
Why Process Partnered With Us
When the team at Process Parameters asked for our help, they had already spent the last 16 years building a name for themselves and their UK manufacturing facility. Unfortunately, the company’s online presence didn’t really reflect all the hard work that was happening offline. Google simply did not see who it was or what it was doing, and therefore, it wasn’t rewarding the site with organic rankings.
One of the major problems with the company’s website was its online catalogue. In the absence of a proper ecomm site from which to directly sell their products to customers, the team’s product catalogue was added to the site’s web pages and blog posts. There was no way for their customers to order or even find their products online.
They needed our help building a custom ecomm website and an optimisation plan that would drive organic traffic to their site.
All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority.
Here’s an example of what we did and how we did it:
- Helped the team understand how their customers were searching the internet and identified a very focused set of highly-targeted keywords that would attract the target audience.
- Showed Process the difference between product transactional searches and information-based searches.
- Restructured the website’s content by separating product pages from informational pages, making it much easier for customers to find.
- Built a new website with an aesthetic that appealed to its customer base and utilised our design and SEO expertise to increase UX with superior features and website functionality.
- Built and optimized a solid online brand and business profile.
- Created reviews, backlinks, site mentions, etc. to boost the site’s domain authority, which would help it compete within the marketplace and drive relevant organic traffic to its site.
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