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SEO Case Study

196% More Traffic in Just 12 Months

“Last year, we saw a 9% increase on our bottom line. We have acquired new customers from around the world who didn’t know we existed and now have ordered multiple times.”

Jonathan Apperley
Jonathan Apperley

CEO and Founder - Process Parameters

Google Search Console: Impressions
Process search console

Data from Google Search Console via Analytics 

Google Analytics: New Users
Process Results

Data filtered to exclude team IP and Bots

The Results

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Ranked Pages
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Goal Completions
Who Is Process Parameters?

Process Parameters is a manufacturer of industrial temperature and pressure measurement devices, and an official distributor of Optris infrared thermometers and thermal imaging cameras.


We applied our tried-and-tested SEO techniques, and within just 12 months we achieved these amazing results.

process homepage

Why Process Partnered With Us

When the team at Process Parameters asked for our help, they had already spent the last 16 years building a name for themselves and their UK manufacturing facility. Unfortunately, the company’s online presence didn’t really reflect all the hard work that was happening offline. Google simply did not see who it was or what it was doing, and therefore, it wasn’t rewarding the site with organic rankings.


One of the major problems with the company’s website was its online catalogue. In the absence of a proper ecomm site from which to directly sell their products to customers, the team’s product catalogue was added to the site’s web pages and blog posts. There was no way for their customers to order or even find their products online.


They needed our help building a custom ecomm website and an optimisation plan that would drive organic traffic to their site.

The Geeky Approach

All of our clients are taken through a step-by-step process that starts with laying the foundations for keyword strategy and ends with solidifying domain authority.


Here’s an example of what we did and how we did it:

Keyword Strategy
Technical SEO & UX
Backlink Strategy
Shopping Basket